How do I get started? This is part one.

2. Who is Bill? Taught English in Japan Companies Started & sold a small tech company WebMedley – purchased in 2008 and growing – web design, hosting, advertising, and social media Teaching Technology, Speaking, and Consulting

3. Who is WebMedley? Web Site Design & Consulting Online Marketing (Ads, Newsletter, Video) Social Media Management Monthly Analysis 1500+ clients in 22 countries

4. Agenda Part One Why is social media popular? Major Sites with pros and cons Examples of pages Part Two Tools Processes

5. Trending Up People entering the workforce barely remember “BG” Facebook has 25% of all web page views Social Media is everywhere

6. Social Media Is Here to Stay Fun Easy Instant Feedback Transparency Humanizing Identification with Groups Research

7. Topics & Reasons to Use Customer Service Announcements & News Research Marketing & Promotions Sales Networking

8. Relax… Most people still have not caught on 80% of Twitter interaction is outside Twitter.com Outlook plug-ins Salesforce.com built it in One creator: Ten consumers

10. Deliver the messages you want inthe medium they want it

11. Secure your name/brand

12. Set-up monitoring alerts

13. Set-up a unified name for the company

14. Full profiles for key execs

16. Great Foundation includes… Great web site -- branded E-mail newsletter Web site stats Staff that understands there is a web site and how to use it Trusted partner who knows and understands your business goals

18. Major Sites

21. Facebook More than 400 million active users More than 700 K businesses More than two-thirds of Facebookusers are outside of college The fastest growing demographicis those 35 years old and older

22. Lamebook http://www.lamebook.com Just check it out….NSFW

23. Make a Page for Your Business

25. Separate Friends From Business Update Your Privacy Categorize your applicants Use this for messaging

26. LinkedIn LinkedIn has over 55 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.

28. Twitter 24 Million visitors per month and growing 80% of accounts are dead BUT… Techier & Talkier & Wealthier Twitter Dictionaryhttp://mashable.com/2008/11/15/twitterspeak/

30. YouTube 10 minutes / 2 Gigs Custom thumbnail? Background on your channel Share the videos on other sites Get URLs of the videos to send to people who may be window shopping

31. Other Sites Flickr – for images – great search value YouTube – for videos and greatfor search value Pipl.com – background research Slideshare – presentations DocStoc & Scribd - documents

32. Negative Comments Acknowledge quickly Refer to your site with facts Be human

33. Hiring and the Law Does the applicant have anexpectation of privacy? Accessible info by the publicorborrowed login? Wendy Bryant Becker, Attorney Labor and Employment Law Practice Group Greenebaum Doll & McDonald Direct: (859) 288-4701 E-Mail: wlb@gdm.com

34. Employee Handbook Updated? Define “social media” Employer’s right to manage brand Acknowledge right to personaltime & activities Connect employee’s activities to brand Define “inappropriate” and givenconsequences

35. Local Search

36. Local Search Sites Google Yahoo Bing Localeze Yelp Intelius / InfoUSA Contact me for the full list

37. Break Time