Part two of the ASAPS presentation

2. You’ve learned… What Social Media Is And Is Not Major networks Why it’s important

3. Topics Examples of social media in use Brand registration/protection Facebook tips Twitter tips Monitoring Content generation Tools

8. CoachCal.com & CFFC 1+ MM Twitter followers 140,000+ Facebook Fans #1 recruiting class in 2009 and 2010 First year coaching UK

11. Maker’s Mark Ideas Experience & Community Call to Action Publishing Schedule

14. In Every Example Web site traffic increased Search rankings increased Cost per interaction went down Positive, unsolicited comments

15. Registering Your Name Use a service to help Refine the major networks by hand You will need: Under fifteen characters for your name Multiple versions of your logo 15 and 25 word blurb An e-mail address that is monitored

16. What Do I Monitor? “yourdomain.com” Key Execs Key clients Industry keywords Competitors & their execs Sales prospects

17. Alerts & News Gisthttp://www.gist.com Spokeohttp://www.spokeo.com Google Alertshttp://www.google.com/alerts Twitter Trends – right side of the screen Google Trends & Insights

23. Negative Comments Acknowledge quickly Refer to your site with facts Be human

24. Integration with Your Daily Life Carve out time in your schedule It really is easy

26. E-Mail Tips Add e-mail to your intake form Tell them you will market to them unless they opt out Use a reputable system

27. Develop a Strategy Goals Measurement – on and offline Take time to listen and observe – 1-2 months max.

28. Develop a Publishing Schedule Timeframe Who What Goal & How to Measure Prep time Automate & Add Reminders Where to publish

29. Posting Tools Mobile apps Hootsuite Tweetdeck Bit.ly Keepass Google Analytics

31. Audio / Video Tools Camtasia Kodak zi8 HD camera Tripod & battery pack AVS Video Converter Audacity DropSend or YouSendIt

32. Dysport Video

33. Example Campaign Date: 10/23/09 – 10/31/2009 Goals: gain Fan Page subscribers andnewsletter sign-ups CTA: sign-up or become a Fan Offer: win a free product (high value) Media: Facebook Ads and Status updates Ads: five variations, limited targeting Budget: $500 + $200

34. Example Campaign Metrics & Results Fans: 100  333 Newsletter subscribes: 70 with a 1:1 uptake on the ads Facebook went from 0 referrals to #12 Sales said leads are from the Net more than ever before

37. Timeframe What should I expect?

38. Pricing – Hard & Soft Software Services Advertising Risk Inaction

39. WebMedley Newsletter Invite Giving away what works and what doesn’t Includes How To’s Video and text descriptions E-mail or text me if you are interested: Bill Dotson 859-361-4464 bdotson@webmedley.com