1. How Do I Integrate Social Media In My Daily Life? Whether In House Agency or Outsourcing, How Does it Work?
2.
3. You’ve learned What social media is and is not Major networks Why it’s important
4. Who is Bill? KY born and educated Taught English in Japan Companies Started & sold a small tech company WebMedley – purchased last year and growing – web design, hosting, advertising, and social media FanStream – sports-related iPhone application Teaching Technology & Speaking
5.
6. Topics & Reasons to Use Customer Service Announcements & News Research Marketing & Promotions Sales Networking
7. Relax… Most people still have not caught on 80% of Twitter interaction is outside Twitter.com Outlook plug-ins Salesforce.com built it in One creator: Ten consumers
8. Initial Advice Don’t assume anything Deliver the messages you want in the medium they want it Secure your name/brand Set-up monitoring alerts Set-up a unified name for the company Full Profiles for key execs Clean up your database of contacts
9.
10.
11.
12. What Do I Monitor? “yourdomain.com” Key Execs Key clients Industry keywords Competitors & their execs Sales prospects
13. Alerts & News Gist – http://www.gist.com Spokeo – http://www.spokeo.com Google Alerts – http://www.google.com/alerts Twitter Trends – right side of the screen Google Trends & Insights
26. Audio / Video Tools Camtasia Kodak zi8 HD camera Tripod & battery pack AVS Video Converter Audacity DropSend or YouSendIt
27. Example Campaign Date: 10/23/09 – 10/31/2009 Goals: gain Fan Page subscribers and newsletter sign-ups CTA: sign-up or become a Fan Offer: win a free product (high value) Media: Facebook Ads and Status updates Ads: five variations, limited targeting Budget: $500 + $200
28. Example Campaign Metrics & Results Fans: 100 333 Newsletter subscribes: 70 with a 1:1 uptake on the ads Facebook went from 0 referrals to #12 Sales said leads are from the Net more than ever before
33. Social Media Newsletter Launch Giving away what works and what doesn’t Includes How To’s Video and text descriptions E-mail or text me if you are interested: Bill Dotson 859-361-4464 bdotson@webmedley.com
Editor's Notes
Bill Dotson, bdotson@webmedley.com, 859-361-4464
SalesIncrease in Fans/Followers/SubscribersBrand Awareness & MentionsSearch engine improvementLeadsFaster turnaround on customer service