The document discusses advertising options on Facebook and Twitter, providing tips on setting up paid ads on each platform, including targeting audiences and measuring effectiveness. Key differences between Google and Facebook ads are highlighted, such as Google focusing on search-based text ads while Facebook emphasizes display advertising using images and multiple ad formats. Attendees are encouraged to experiment with content, targeting, and analytics to optimize their social media advertising campaigns.

1. Advertising on
Facebook & Twitter
AAF District 5 Leadership Conference
PRESENTED BY
Bill Dotson
Text bdotson@webmedley.com
Mobile: 859.361.4464
Monday, October 11, 2010 1

2. WebMedley
If it’s on the web, we do it...
•Website Design & Consulting
•Online Marketing (Ads, Newsletter, Video, SEO)
•Social Media Management
•Solving problems in creative ways
•Analysis & Consulting
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4. Agenda
Online Marketing
•Environment
•Paid Ads on Facebook
•Paid Ads on Twitter
•Measurement
•Questions
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When you leave today, you should understand what advertising is, why its beneficial, and how
to get started.

5. Website
Your online starting line..
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6. Advertising
•Websites
•Search engines
•Blog/newsletter/e-blast
•Social -> Facebook/Twitter/YouTube
•Location marketing-> Foursquare
•Review sites-> Google Places, Yelp etc
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7. Google ads
Notice the stars
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8. Local search
SEO
client
client
client
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9. Social media leaders
Source: www.compete.com
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10. What’s the main
difference between
Google ads versus
Facebook ads?
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Most Google ads are text ads based on a search someone does for information & answers.
Facebook is display advertising: lower CTR, need compelling images, and multiple ad types.

11. Facebook’s web traffic pulled ahead of Google’s
for the first time in the U.S. in March 2010...
•25% of all clicks on the web are on Facebook
•Facebook has 500 million active users
•50% logs on EVERY day!
•Daily FB use of total US online population is
47% vs 50% TV... (37% radio and 22% newspaper)
Source: Nielsen, Hitwise.
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12. Content ideas
Put a face to the company
•Tips and hints
•Company news (changes, events etc)
•Images / video (services you want to push)
•Industry information (new products/procedures)
•Products/services information and promotions
•Community news
•Contests (win a voucher if you refer ppl on
Facebook)
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13. Text
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Willingness to experiment

14. Text
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Willingness to experiment

15. Promoting services
The informative approach
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16. Clinical Research Ad
Social Media ads
•Stats Tracking
•Better insight in target groups
•Online following
•ROI: Cost per lead is low
•Reaching new people
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17. Facebook ads
Tips for Success
•‘Like’/ ‘Become a Fan’ / promo ads
•Send users to a FB tab related to the ad
•Speak directly to user
•Find eye catching images
•Test different ads and monitor click rates
•BIG Tip: Check the CPC 48 hours after ad
approval
•BIG Tip: Active ads have a lower CPC
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18. Analysis
Review results
•Review ALL of the
facebook reports
•Try segmenting and
targeting to reduce cost
•Experiment with
landing pages
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19. Twitter Advertising
Do you have the budget & time?
•Sponsored Tweets and almost 6 mo old
•$100,000/sponsored tweet
•Twitter claims 5% of people interact with
the tweet
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20. Ad.ly & SponsoredTweets
Alternatives
•Ad.ly starts at $25,000
•SponsoredTweets starts under $10,000
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23. Explore the city
•Local tips / reviews
•Locate your friends (who is here?)
•Use the Mayor competition to drive traffic
•Special offers
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24. WebMedley
Join our team
Most clients pay between
$1,500-$3,000 a month
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25. Sleep Outfitters
FB fan growth
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26. Questions?
Online advertising: Google and Facebook
PRESENTED BY
Bill Dotson
bdotson@webmedley.com
Cell: 859.361.4464
Text
Monday, October 11, 2010 25