Nathan talked about the big Google update taking place laster on this month, and give an insight as to why businesses of all sizes should be making sure they're ready.

1. Nathan Amery
SEO & Online Marketing Manager at
Pretavoir
Being Responsive To
Google’s Mobile
Algorithm Change

2. “61% of users are unlikely to return to a mobile
site that they had trouble accessing from their
phone”
These users, gone
forever.
According to a Google study
61%

3. “Starting April 21, we
will be expanding our
use of mobile-
friendliness as a ranking
signal.
This change will affect
mobile searches in all
languages worldwide
and will have a
significant impact in our
search results.”
Google Webmaster Central
Blog, February 2015
http://googlewebmastercentral.blogspot.co.uk/
2015/02/finding-more-mobile-friendly-search.html
Or Just Google it!

4. Worldwide
Algorithm
Change
Not Affecting
Tablets or
Computers
Real-time
Update
Page-By-Page
Basis
Bigger than
Panda &
Penguin

5. Just having a mobile site isn’t
enough.
Buttons Too Close Together
Tap Targets Too Small
Fonts too small

6. Mobile users can’t convert on my site –
should I bother creating a mobile
website?
Yes! Users might not convert via mobile, but they’ll
probably land via mobile.
You want them to come back!

7. What does Google prefer, a responsive site, or a
separate mobile site? Also, what’s the difference?
Responsive website = single website that changes
layout based on the screen size.
Mobile website = Separate website for mobile users
on a separate subdomain.
Amount Google Prefers a Responsive Website
Amount Google Prefers a Separate Mobile Website
As long as it’s a good UI,
Google doesn’t care.

8. What
it
means
for
you
Get Tested!
https://www.google.com/webmasters/tools/mobile-friendly/
Or on your Google Webmaster Tools Account

9. What Should I Do?
Sell Clients Mobile Websites!
Check your Analytics
Audience à Overview à Mobile
Go Responsive
Lower lifetime cost over a separate mobile site.

10. uk.linkedin.com/in/nathanamery
Thanks for listening.
twitter.com/namery
Hit me with some questions.