Digital Pulse Piece on Unauthorized Banking Transactions and consumer reactions. This can shed light on how service issues impact on banking brands, and service brands in general. · For banking brands – Could incidents like have an impact on why banking clients are hesitant to start online banking? · For service brands – How should we be ready for discussions online when consumers talk about service issues within their networks? Let's discuss! You can reach me at http://www.twitter.com/beaa