Talent Community seems to be the future of sustainable talent acquisition. At Greenhouse TalentOps Meetup, Erin Wilson and Bea Dominguez from BrightRoll talked about how they built a Talent Community to drive talent brand awareness and engage with candidates.

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Erin Wilson @techmatchmaker
Bea Dominguez @trichetriche
Talent Community

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Our Story

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What is Talent Community?
“You keep using that word. I do not think it means what you think it means”

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Data from LinkedIn
• To be competitive in the current tech market
• To improve, enhance and amplify recruiting efforts.
• To attract passive talent or 80% of the entire
workforce*
• To build a strong talent brand that:
– Reduces cost per hire by as much as 50%*
– Boosts employee retention. A strong talent brand
reduces employee turnover by 28%*
Why Should You Build A Talent Community

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Let’s Talk Talent Brand
From Who? To the Best Place to Work!
? Job
??
Talent Community

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Talent Community at BrightRoll
Pipeline
Engagement
Discover Build Sustain

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• Talent Branding
– Career Page
– LinkedIn
– Glassdoor
– Social Media
• Events
– Conferences
– MeetUps
– College Recruiting/Fairs
Discover
We know who you are, but do you know who we are?

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• Interview Process
– Positive Candidate Experience
• Effective Communication
• Transparency
• Feedback
• Keep-in-Touch
Build
You seem cool, can this work?

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• Culture
– Empower Employees
• Internal Events
• Content Creation
• Volunteer & Mentor Opportunities
Sustain
I’m here, now what?

10. © 2014 BrightRoll, Inc. All rights reserved. Confidential and Proprietary.
• Understand yourself
– Identify cultural values
– Identify your influencers
• Understand your community
– Build relationships through meaningful interactions
– Educate and create brand awareness
• Measure
– Get feedback! (data driven which is metrics but also
feedback loops)
• Be Patient!
– It is an investment
Build YOUR Own Talent Community
Build Talent Community Into Your Recruiting Strategy

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Questions?