Free search engine optimization (SEO) seminar in Hong Kong for web developers and web designers. Aimed at helping them build search engine and user friendly websites.
Topics include an overview of SEO, technical, design and usability issues and how to deal with them. Also covers tools to expedite search visibility and measure website performance.
Speaker is Elmer W. Cagape, who blogs at http://www.seo-hongkong.com and currently an SEO consultant at BeansBox (www.beansbox.com).
How AI, OpenAI, and ChatGPT impact business and software.
Developers and Designers: Make Your Website Visible In Search Engines
1. Developers and Designers:
Making Your Website Visible
in Search Engines
Elmer W. Cagape
31 March 2009
Hong Kong
www.beansbox.com www.seo-hongkong.com
11. How Search Engines Find Pages & Display Results
Search engines
deploy robots /
crawlers
Blogs,
Robots follow links
XML
Websites,
from web pages &
Sitemaps
Forums
XML sitemaps
12. How Search Engines Find Pages & Display Results
Search engines
deploy robots /
crawlers
Blogs,
Robots follow links
XML
Websites,
from web pages &
Sitemaps
Forums
XML sitemaps
Robots jump across
pages for content and
follow links
13. How Search Engines Find Pages & Display Results
Search engines
deploy robots /
crawlers
Blogs,
Robots follow links
XML
Websites,
from web pages &
Sitemaps
Forums
XML sitemaps
Robots jump across
pages for content and
follow links
Robots check for
keywords, duplicates,
etc before indexing
takes place
14. How Search Engines Find Pages & Display Results
Search engines
deploy robots /
crawlers
Blogs,
Robots follow links
XML
Websites,
from web pages &
Sitemaps
Forums
XML sitemaps
Robots jump across
pages for content and
follow links
Robots check for
keywords, duplicates,
etc before indexing
takes place
Search results are
extracted from index
data
50. XML Sitemaps
<urlset xsi:schemaLocation=quot;http://www.sitemaps.org/
schemas/sitemap/0.9 http://www.sitemaps.org/schemas/
sitemap/0.9/sitemap.xsdquot;>
<url>
<loc>http://www.lifestyleasia.com</loc>
<changefreq>hourly</changefreq>
<lastmod>2009-03-31</lastmod>
<priority>1.0</priority>
</url>
Used in conjunction with Google Webmasters Tools
XML update is proportional to website update
64. Tools
1. Google Analytics - monitors your
website traffic sources, most viewed pages, etc
http://www.google.com/analytics
2. Yahoo! Site Explorer - checks indexed
pages, number of inbound links, etc
http://siteexplorer.search.yahoo.com
3. Live Search Webmaster Center -
checks indexed pages, outbound links, etc
http://webmaster.live.com
66. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
67. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
68. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
69. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
✓Check robots.txt
70. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
✓Check robots.txt
✓Use keyword-rich URLs; avoid using session IDs
71. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
✓Check robots.txt
✓Use keyword-rich URLs; avoid using session IDs
✓Submit XML sitemap to Google Webmasters
72. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
✓Check robots.txt
✓Use keyword-rich URLs; avoid using session IDs
✓Submit XML sitemap to Google Webmasters
✓Use only one URL for each page
73. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
✓Check robots.txt
✓Use keyword-rich URLs; avoid using session IDs
✓Submit XML sitemap to Google Webmasters
✓Use only one URL for each page
✓Ensure www and non-www versions work
74. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
✓Check robots.txt
✓Use keyword-rich URLs; avoid using session IDs
✓Submit XML sitemap to Google Webmasters
✓Use only one URL for each page
✓Ensure www and non-www versions work
✓Use <a href=””> linking format
75. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
✓Check robots.txt
✓Use keyword-rich URLs; avoid using session IDs
✓Submit XML sitemap to Google Webmasters
✓Use only one URL for each page
✓Ensure www and non-www versions work
✓Use <a href=””> linking format
✓Customise page titles
76. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
✓Check robots.txt
✓Use keyword-rich URLs; avoid using session IDs
✓Submit XML sitemap to Google Webmasters
✓Use only one URL for each page
✓Ensure www and non-www versions work
✓Use <a href=””> linking format
✓Customise page titles
✓Emphasize target keywords on content
77. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
✓Check robots.txt
✓Use keyword-rich URLs; avoid using session IDs
✓Submit XML sitemap to Google Webmasters
✓Use only one URL for each page
✓Ensure www and non-www versions work
✓Use <a href=””> linking format
✓Customise page titles
✓Emphasize target keywords on content
✓Use tools to monitor website
78. SEO Guide for Developers and Designers
✓Use Flash only as part of web pages
✓Create useful 404 page not found pages
✓Do 301 redirection from old to new pages
✓Check robots.txt
✓Use keyword-rich URLs; avoid using session IDs
✓Submit XML sitemap to Google Webmasters
✓Use only one URL for each page
✓Ensure www and non-www versions work
✓Use <a href=””> linking format
✓Customise page titles
✓Emphasize target keywords on content
✓Use tools to monitor website
✓Don’t deceive your visitors / search engines
Thank youImportance of web developers and designers in achieving business success Success is not only based on functional sites or attractive animations, it’s also about successful interaction with audience. But that happens only after your audience finds your site.
Topics include technical issues on website, content issues, tools to check website status and help expedite search visibility.
Questions and Answers anytime
I present using examples so I would like to say sorry if you built one of the sites I used as case study
What would you do if you built the website of Broadway HK and its owner searched the keyword and result showed a competitor occupying the top position? Worse, what if you can’t find Broadway’s homepage on first page results.
These are the type of incidents we want to avoid. Doing best practice web design and development can help avoid such embarrassment.
Before I proceed with the issues, let’s go back to basics and define a few terms.
SEM - form of internet marketing that makes use of search engines
SEO - process of improving traffic volume and quality from search engines via natural search results
PPC - form of sem where advertisers pay when their ads that appear on search results are clicked
Before I proceed with the issues, let’s go back to basics and define a few terms.
SEM - form of internet marketing that makes use of search engines
SEO - process of improving traffic volume and quality from search engines via natural search results
PPC - form of sem where advertisers pay when their ads that appear on search results are clicked
Before I proceed with the issues, let’s go back to basics and define a few terms.
SEM - form of internet marketing that makes use of search engines
SEO - process of improving traffic volume and quality from search engines via natural search results
PPC - form of sem where advertisers pay when their ads that appear on search results are clicked
Before I proceed with the issues, let’s go back to basics and define a few terms.
SEM - form of internet marketing that makes use of search engines
SEO - process of improving traffic volume and quality from search engines via natural search results
PPC - form of sem where advertisers pay when their ads that appear on search results are clicked
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
Since we will focus on organic search, it will be best to begin the whole thing with an overview of how search work; from finding our pages to ranking them.
1) Search engine robots / crawlers are deployed
But such process isn’t followed all the time. When robots can’t follow links, crawling doesn’t take place.
One obstacle is that there is a certain link format search engines follow.
Example is this page from www.ikit.com, which is displayed in Flash.
But such process isn’t followed all the time. When robots can’t follow links, crawling doesn’t take place.
One obstacle is that there is a certain link format search engines follow.
Example is this page from www.ikit.com, which is displayed in Flash.
But such process isn’t followed all the time. When robots can’t follow links, crawling doesn’t take place.
One obstacle is that there is a certain link format search engines follow.
Example is this page from www.ikit.com, which is displayed in Flash.
It’s also possible that even if we have the proper linking syntax, search engines can’t follow because we specified in robots.txt not to crawl certain pages.
Checking our robots.txt is important.
One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.
One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.
One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.
One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.
One of the most common reasons why links are not followed is because menu navigation system is implemented in JavaScript.