This document discusses the importance of consistency and the negative effects of inconsistency. It notes that people expect consistency, and inconsistency creates cognitive dissonance in people, driving them to try and resolve the inconsistency. The document then suggests that when trying to persuade others, direct confrontation does not always work, and it is better to move in small steps over time to achieve goals and change perspectives.

2. People expect consistency

3. Inconsistency creates dissonance

4. Dissonance drives us to create consistency

5. Deny it Swamp the dissonance Change your expectancy Change your EVALUATION of the event

6. So why doesn’t our persuasion work? The better the arguments. . . the more inconsistencies are created. . . the more avoidance by the audience

7. We just don’t want to face the facts. We choose SELECTIVE EXPOSURE

8. Direct confrontation does not always work. Choose to move by small steps. . .

10. work with patience take the time