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Porter’s Five Forces of
 Competitive Position
                                        New Market Entrants, eg:

                                          •   entry ease/barriers
                                          •   geographical factors
                                          •   incumbents resistance
                                          •   new entrant strategy
                                          •   routes to market




Supplier Power, eg:                     Competitive Rivalry, eg:            Buyer Power, eg:

   •   brand reputation                   •   number and size of firms        •   buyer choice
   •   geographical coverage              •   industry size and trends        •   buyers size/number
   •   product/service level quality      •   fixed v variable cost bases     •   change cost/frequency
   •   relationships with customers       •   product/service ranges          •   product/service importance
   •   bidding processes/capabilities     •   differentiation, strategy       •   volumes, JIT scheduling




                                        Product and Technology
                                        Development, eg:

                                          •   alternatives price/quality
                                          •   market distribution changes
                                          •   fashion and trends
                                          •   legislative effects

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Porters Five Forces Template

  • 1. Porter’s Five Forces of Competitive Position New Market Entrants, eg: • entry ease/barriers • geographical factors • incumbents resistance • new entrant strategy • routes to market Supplier Power, eg: Competitive Rivalry, eg: Buyer Power, eg: • brand reputation • number and size of firms • buyer choice • geographical coverage • industry size and trends • buyers size/number • product/service level quality • fixed v variable cost bases • change cost/frequency • relationships with customers • product/service ranges • product/service importance • bidding processes/capabilities • differentiation, strategy • volumes, JIT scheduling Product and Technology Development, eg: • alternatives price/quality • market distribution changes • fashion and trends • legislative effects