Content SEO on visitnorway.com
- 1. Search Summit March 13th 2009
SEO on VisitNorway
OSLO // KRAKOW
EST.2001 // DESIGN AND TECHNOLOGY COMPANY
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- 2. Official travel
guide to Norway
Goal: 1 million
new tourists
within 2010
(from 2005)
Visits from
search engines:
40 -45 %
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- 3. What this presentation will cover and not cover
Content Technical
Url’s Links
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- 4. The equation
good
+
content
=
true love
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- 5. : Google is on the users' side
: Good content is by nature optimized
: Write well and forget everything else
: Think about the users – not the search engines
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- 7. The challenge
: Write inspiring texts marketing Norway as a great travel destination
without resorting to cliches
– ”Norway is a great place with
magnificent alpine resorts and a lot of
fishing opportunities.”
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- 9. Telling good stories on VisitNorway
: Emphasise clean and beautiful nature
: Position Norway against similar countries
: Use contrasts
: Have unexpected angles
: Present personal stories
: Be geographic
: Show relations to history
: Pinpoint the roles of culture and society
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- 17. Adding a
SEO check list
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- 23. If you say cheese....
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- 26. Down the hill Adventure calls
Following tracks Traditions meet the slopes
Blowing in the wind Out of season
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- 31. Keep left
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- 33. Keep left
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- 35. If it matters where you’re going...
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- 43. What about
keywords?
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- 44. Internal search terms
: Geographical places: 93,4 % : Activities:
: :
Bergen Museum
: :
Oslo Rafting
: :
Lofoten Farm activities
: :
Stavanger Fishing
: :
Trondheim Ski
: Accomodation: 4,4 % : Other:
: Camping : Weather
: Hotels : Map
: Currency
: Northern lights
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- 45. External search terms – top 100
: Related to Norway – 42 % : Travel, vacation, tourism – 8%
: Norway : Norway travel
: Geographical places – 20% : The fjords – 6 %
: Visit Norway – 11 % : Activities, attractions – 5 %
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- 46. Keywords
: Go for approximately 100 words
: 40 – 50 geographical places
: 20 – 30 activities, attractions, culture
: 10 – 20 mountains, fjords, nature
: 10 – 20 travel, vacation, tourist
: 10 – 20 facts, weather, map
: 10 – 20 accomodation, transportation
: Input:
: Search logs, topic map categories, Google AdWords
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- 50. //THANKS
beate@makingwaves.no
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