2. The title of the soap is placed in the lower right hand
third so it’s the last thing the audience see making it the
most impressionable thing they see from the poster. It
also gives the times the show is aired and what channel
it is aired on. It is show in a street sign to connote
the name of the soap neighbours and it being based
around a neighbourhood.
The main anchorage image is of all the cast
members in which is a group photo however is
split into separate family portraits, this connotes
that even though there are separate families
within the show, they are seen as one big family
and all care about one another as shown in the
photo as they seem to be embracing one another
The photo has very high key lighting,
showing the bright blue sky showing
the beautiful weather they have in
Australia where the soap is set, the
lighting creates a very happy and
cheerful mood to the photograph.
The street sign saying ‘same ramsay street
new home’ represents the street in which
the show is based around and is the main
setting however the show is changing
location and is using the poster to promote
this, showing the show isn't changing but th
location is.
The houses in
the background
further the
illusion of the
street in which
the show is set
on, helping to set
the scene of the
soap.

3. The title of the soap is placed in the lower right hand
third so it’s the last thing the audience see making it the
most impressionable thing they see from the poster. It
also gives the network in which the soap is aired on, they
also use the strapline ‘the nations street’ connoting that
it is the nations favourite soap as it is most relatable
to.
The use of the actress peering
through the curtain creates a
sense of mystery and drama.
She is wearing dark colours
giving the connotation that she is
the negative character as she
doesn’t want them to be
together.
The main image is a long shot of a couple highlighted with high
key lighting connoting their innocence and love. They are
shown in a living room showing the relatable living space of a
normal family home. It is shown as if their love is forbidden as
everything around them is in dark colours with low key lighting
connoting negativity where as they are wearing lightly
coloured clothes highlighting their love over throws all the
negative thoughts.
The photographs
featured on the walls
of the living room
are of a man which is
the girls ex boyfriend
with his arms
crossed connoting
his disgust in this
new love of hers.
The lighting in this poster is very
dark featuring low key lighting of
every aspect apart from the
couple in the centre of the image.
The
recognisable
ITV1 logo is
used to promote
not only the
soap but the TV
network itself,
also crating a
familiarity
among the
audience

4. The main image is a medium
shot of 5 of the actors,
surrounded by fire. The fire
connotes evil as if something
bad is going to happen within
the soap. The bright colours of
the oranges yellows and red of
fire are very attractive the
audience.
The lighting of the image is very dark low key lighting
of the character of the edge of the picture building
up the high key lighting as it comes to the lady
centred in the image. This connotes that the ones in
the dark lighting are the evil pones whereas the
woman in the middle is the innocent one as she is
holding herself connoting something painful happens
to her
The strapline of the image is a dramatic mysterious caption
stating something important is going to happen within
Hollyoaks this week. It is boxed in white with bold black text
making it stand out from the image. This creates a great
impact on the audience. The date is stated underneath the
tagline, starts 5th of November making a reference to the
picture with the flames as its connoting their will be an
incident including fire on bonfire night.
The main channel 4 company logo is
featured soap is placed in the lower right
hand third so it’s the last thing the
audience see making it the most
impressionable thing they see from the
poster. The logo is recognisable and not
only promotes the soap but the network
itself giving the audience a recognisable