1. Enhance & Advance Your
Career with Social Networking
Becca Taylor (@beccataylor)
Enterprise Social Media Manager
November 16, 201 1
Find these slides online:
www.slideshare.net/beccataylor
©2011 Hewlett-Packard Development Company, L.P.
©2011Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

2. Your career’s autobiography
How do you want it to read?
Look beyond your resume—
create a vibrant social graph
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3. Network effect
The phenomenon whereby a service or social
network becomes more valuable
as more people use it, encouraging
ever-increasing adopters, depth, and relevance.
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4. Crafting your social graph
To become part of the network effect, become a part of the online community
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5. Getting Started:
Proceed with Purpose
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6. Weighing risks & benefits
Questions I hear all the time My response
– Isn’t this a waste of time? • Enhance your professional
image & brand
– How do I make time?
• Build a skill set
– Should I mix personal with
professional? • Expand your network
– Can I hurt my company or my • Solve business problems (and
own reputation? help others solve theirs)
– What if I say the wrong thing?
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7. Setting your goals
• What do you want to get from social networking?
• How much time can you (or are you willing) to spend on it?
• Who do you want to connect with?
• What image do you want to project?
• Are you comfortable mixing personal updates with professional ones?
• Can you be flexible and accept that you’ll learn as you go?
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8. Building Your Network:
The Art of Engagement
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9. Finding and creating your network
• Find folks to follow
• Get followed
• Join the conversation
• Start conversations
• Scrub. Rinse. Repeat.
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10. Find folks to follow
• Find folks to follow on Twitter and via RSS feeds
– Bloggers, Analysts, Customers
– Colleagues
– Industry thought leaders
– Offline network
– Search
• Follow your followers, but!
– Be selective about who you follow
– Don’t be afraid of blocking or unfollowing
• Refer to, join, or create lists and directories
– Twitter: Twitter lists, Listorious, WeFollow, Twellow, Twibs
– Blogs: Technorati, AllTop, NetworkedBlogs
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11. Get followed
• Make it easy for people to find you
– Your real name so colleagues can easily find you
– The same e-mail address you use for everything else
– A bio that includes important key words for the audience you want to attract
• Promote! Promote! Promote!
– Update other social profiles with Twitter link
– Email signatures
– Include on presentations, business cards, blogs, collateral—everywhere
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12. Join conversations
• 80/20 rule
• Listen to your home feed and lists
• Respond to other conversation starters
• Search is your friend
• Don’t be shy!
• Find/participate in hashtag memes or
conversations
– Look for Trending Topics on search.twitter.com
– #FollowFriday is popular and easy to use
•
12 Embrace the power of sharing

13. Share conversations
Drives the
network
effect!
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Source: http://www.slideshare.net/danzarrella/the-science-of-re-tweets

14. Start conversations
Become a blogger!
You’ll become a better A blog shows colleagues & employers your
• Writer • Expertise
• Speaker • Depth & breadth of knowledge
• Thinker Why? • Communication skills
• Networker • Professional network
• Learner • Community/industry standing
• Listener
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15. Start conversations
Successful bloggers are:
Authentic Consistent Relevant
Engaging Passionate Learning
Community-focused Accurate
Curious Collaborative
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16. Put yourself out there
…the way you want to be perceived
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17. THANK YOU