1) Society places immense pressure on women to conform to unrealistic beauty standards promoted by media, advertising, and pop culture. This leads many women to feel inadequate about their appearance and engage in unhealthy behaviors to achieve these "ideals". 2) The multi-billion dollar beauty industry perpetuates narrow beauty standards that privilege whiteness, youth, and thinness. This impacts women's self-esteem and mental health. 3) Challenging patriarchal social norms and media portrayals that objectify women is important for improving body image and promoting diversity in representations of beauty.