1. Click to edit Master subtitle style

2. Research from UK Tribes

3. Why would they be interested in our news bulletin?
• As with all of the target groups identified,
Gamers have a high radio consumption.
• Our hard news story may interest this group as
one of the notable media groups with which
gamers are associated, is Facebook. This links
with our story as we question the dangers of
social networking.
•

4. Urban
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5. Research from UK Tribes

6. Why would they be interested in our news bulletin?
• One of the mentioned brands is Blackberry, which
is known for its smartphones. This particular area
of technology is also raised within our hard news
story, when we discussed smartphones
involvement in the dangers that come with the
internet and social networking.
• Along with this, as a mobile phone brand is
flagged up, they may also take interest in our off
the wall story where we discussed the most
random text message people have received.

7. Boy Racers
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8. Research from UK Tribes

9. Why would they be interested in our news bulletin?
• Similarly to the gamer and urban tribes, boy
racers have a high radio usage and a high
INTERNET usage.
• This again links with the dangers discussed in
our hard news story.

10. Sport Junkies
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11. Research from UK Tribes

12. Why would they be interested in our news bulletin?
• Sorts junkies have a high radio usage, however
unlike the previous groups, the internet use is
considerably lower.
• This could mean that the hard news story will
not appeal to them, however the soft news
story might. As we questioned whether they
was enough youth activities within the area,
linking with the active lifestyles of the sports
junkies.