When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.

1. THERAPIDLYGROWINGDIGITALADVERTISINGMARKET
NEWSPAPERS
MAGAZINES
TELEVISION
RADIO
CINEMA
OUTDOOR
INTERNET
THERAPIDLYGROWING
DIGITALADVERTISINGMARKET
NEWSPAPERS
MAGAZINES
TELEVISION
RADIO
CINEMA
OUTDOOR
INTERNET
TRADITIONALADVERTISINGWOES DIGITALADVERTISINGWHOA’S
HYPERCLUTTER
85%
24h
78.6%
TELEVISION
NEWSPAPERS
MAGAZINES
RADIO
OUTDOOR/BILLBOARDS
SEO
MOBILE
CHINA
1.344BILLION 1.11BILLION 313.9MILLION
FACEBOOK USA
IN2014,1OF4ADDOLLARSBEINGSPENT
GLOBALLYWILLBEONTHEINTERNET
SOCIALMEDIA
SOCIALMEDIAGROWTHFROM 2006-2012
YEAR
2006
2007
2008
2009
2010
2011
20122012
GAGR 109.00 507.47 71.00 120.43 248.03 344.44 4.900.00
12,000,000
50,000,000
100,000,000
350,000,000
600,000,000
800,000,000
1,000,000,0001,000,000,000
1,000
750,000
5,000,000
75,000,000
145,000,000
300,000,000
500,250,000500,250,000
8,000,000
15,000,000
33,000,000
50,000,000
75,000,000
135,000,000
200,000,000200,000,000
600,000
2,000,000
4,300,000
8,000,000
11,100,000
50,000,000
60,000,00060,000,000
0
170,000
1,000,000
2,000,000
7,000,000
38,000,000
86,000,00086,000,000
0
0
0
0
0
90,000,000
400,000,000400,000,000
0
0
0
0
10,000
11,700,000
25,000,00025,000,000
FACEBOOK TWITTER LINKEDIN WORDPRESS TUMBLR GOOGLE+ PINTEREST
ORRISKLOSINGSHAREOFVOICEINTHESOCIAL/MOBILEMARKETINGERA!
ANDIFTHATDIDN’TCONVINCEYOU… THISISWHATHAPPENSWHENYOUIGNORETHEINTERNET
RISKSTAKENWHENYOUIGNOREDIGITALMARKETING
SURVEYONTHEAMOUNTMARKETERSWILLINCREASE/DECREASETHEIRBUDGETINGINTHESEFORMSOFADVERTISEMENT
INCREASE
STANDARDDISPLAYADVERTISING
CONNECTEDTV/IPTV
RICHMEDIAADVERTISING
VIDEOADVERTISING
SOCIALMEDIAADVERTISING
MOBILEADVERTISING
STAYABOUTTHESAME DECREASE DON`TUSE
WIDEREACH!
Theinternethasbrokenallgeographicrestrictions.
TARGETORIENTED!
Advertiseonwebsitesthatarespecifictoyourniche.
QUICKCONVERSION!
Customerscanpurchaseyourproduct/servicethenandCustomerscanpurchaseyourproduct/servicethenand
there.
MEASURABLE!
Easilymeasuretheeffectivenessofyouradvertising
withtrackingsystems.
HIGHLYINFORMATIVE!
Allthedetailsofyourofferingcanbeeasilyaccessible.
COST-EFFECTIVE!
Throughpayperclickadvertising,amarketerisactually
payingonlywhenthepotentialcustomervisitshis
websiteorlooksthroughtheproductthatisbeingsold.
EASYTOUSE!EASYTOUSE!
Evenabusinesswhichisjustadayoldcanadvertise
itsproductsandservicesonline,bystartingitsown
website.
SOWHYINVESTMOREININTERNETADVERTISING?
SOURCES:NIELSON,STATEOFTHEMEDIA,INTRAMEDIA,MARKETINGCHARTS,EMARKETER