The Binder-Edelstein Company offers brand management and distribution services for suppliers whose brands may not be prioritized by their existing distributors. They work directly with distributors and retailers to increase distribution, shelf presence, and display activity for their partners' brands. As a focused company with a selective portfolio, they aim to make their partners more important at the distributor level. Their services are presented as a more cost-effective option than a state or regional manager, with a commitment to consistency, integrity, tenacity, teamwork, and accountability.
2. Are you unable to find a distributor
for your brands?
Are you unable to place some of your
brands because your distributor already
sells too many other brands in that
category?
2
3. Where does this leave you and
your portfolio?
Where do you rank in importance
at your respective distributors?
What are your options?
3
4. We are your best option!
The Binder-Edelstein Company is a focused
group with a selective portfolio.
We partner with suppliers and distributors to
increase our supplier’s importance at the
distributor level.
4
5. We are your best option because
we...
1. Bring added value to our distributors - increase
distribution and sales in the on & off premise
trade channels.
2. Are depletion driven – our job begins when
your merchandise arrives at the distributor
warehouse.
3. Know the people and the politics in our
markets.
4. Are successful. We evolve in our ever
changing industry.
5
6. At your direction, we will review &
enhance your current market strategy,
and complement the work of your
distributors to:
• Increase distribution
• Expand shelf presence
• Improve display activity
6
7. How will we accomplish this?
Consistency & Focus
Pricing, distribution and incentive programs.
Distributor “work withs”.
Work independently with chains and independent retailers.
Regular and consistent presence in front of the sales force.
7
8. We will do more than a state or
regional manager at less cost with
greater results!
No more…
expense reports.
auto expenses.
office expenses.
We are your most cost
effective option!
8
9. Our Company Values are:
• Integrity and Respect – we strive for honesty and
respect when dealing with our suppliers, distributors
and retailers.
• Tenacity – we have a “can do” attitude when working
to achieve a goal.
• Teamwork – within our organization, we work closely
with each other and seek the same relationships with
our suppliers and distributors.
• Accountability – we strive to provide the best service
to our distributors, retailers and suppliers.
9
10. What else can we do for you?
• Review and advise you on your marketing plan and pos.
• Is your plan appropriate for your respective markets?
• Will your pos capture the attention of distributor salespeople
and the trade?
• Are you effectively managing your current pos budget?
• Do you leave money on the table when you create market
pricing?
We offer these services on an “ala carte” basis!
10
11. We are in business because your
distributors are unable to
accomplish your objectives.
Our goal is to work with them to
achieve mutual success.
11
12. What territory do we cover?
Minnesota
Wisconsin
North Dakota
South Dakota MN
Nebraska
12
13. • We are your most professional and cost effective
option.
• We will enhance your market strategy and
complement the work of your distributors in our
markets.
• We offer a full line of marketing and brand
management services.
• We bring consistency and focus to achieve your
market goals.
• We strive to follow our Company’s values to achieve
your goals.
13
14. TOGETHER…...
We will achieve your goals and objectives.
Our success will be your success!
14
03/13