Listing Presentation

1. Making A Difference
In Real Estate
By Saving Clients Thousands

2. My Mission Statement
At Infinity Realty, We Make a Difference in
Real Estate by Saving You Thousands!
Whether you are buying or selling, I WILL save you money; with
expert negotiation skills and lowered commission rates. When
you hire me, you will not sacrifice service! I promise I will
provide you with a full-service customized client experience, at
the highest level of integrity. I do the little things that make a
difference - from start to finish, and beyond. Your satisfaction
is my mission, because I want to be your Realtor for life!

3. Lower Commission
Rates = BIG Savings!
Keep THOUSANDS
in your pocket!
Total listing
commission!
WHY Pay 7%?

4. Variable Commission
Rates = MORE Savings!
Even LOWER
commission rate
if I bring the buyer

5. 3% to the Buyer Agent
We always offer the buyer’s agent a 3%
commission and take a lesser cut, 2.5% or
1.5% passing the savings on to YOU.

6. Service
To provide full brokerage services with:
• Professionalism
• Integrity
• Personalized quality service
• Consideration of your specific needs
• Regular weekly communication

7. Your Guarantee of
Satisfaction
• Although we have a listing beginning
and ending date, you may cancel our
listing agreement at any time prior to
procuring a buyer.
• Infinity Realty wants 100% customer
satisfaction 100% of the time.

8. 5 Reasons a
Property Sells
• Location
• Price
• Terms
• Condition of Property
• The Agent You Select
YOU CONTROL FOUR OF THESE

9. Price
The Comparative Market Analysis (or CMA) is a
collection of data used to determine the value of a
home. The CMA considers information such as:
Active homes on the market
Pending homes
Solds

10. Price
Pricing your home incorrectly can
cost you thousands of dollars

11. Overpricing
May cause you to miss the “Hot Window” of
your home’s listing: the first 30-45 days
• Reduces the number of buyers who tour your home
• Extends the time on the market
• Stigmatizes your home and undermines buyers’ confidence
• Requires at least one price reduction to increase traffic
• Results in less money in your pocket at closing

12. Property Condition
Buying a home is an emotional process
Create an emotional appeal with your home!
• Make A Good First Impression!
• Pay attention to the details – your buyers will!

13. The Agent
Brings into your transaction:
• Competence
• Experience
• Professionalism
• Integrity

14. My Marketing Plan
I do the little things that
make a difference!
This is a step by step process designed
to bring numerous buyers and agents
to your home in the first few weeks.

15. My Marketing Plan
NETWORK MARKETING:
Submit your home to the Multiple Listing Service
advertising to the buyer-clients of over 10,000 Realtors
and over 1000 companies.
Listing announcements via email to those Realtors,
providing a list of the features and benefits of your home.
Inter-agency advertising brochures to other Infinity Realtors

16. My Marketing Plan
Advertise your home the #1 place buyers are looking:
THE INTERNET
Realtor.com LoriDaySells.com InfinityRealtySells.com
Craigslist.com KCBackpage.com Yahoo.com
Oodle.com GoogleBase CLRSearch.com
Hotpads.com House.com VideoHomes.com
Vast.com CityCribs.com TheHousingPages.com
Truila.com Zillow.com Cyberhomes.com
LiveDeal.com Point2Homes.com Facebook.com
WorldWideReal-Estate-ForSale.com KC MLS Online

17. My Marketing Plan
ONLINE MARKETING:
Descriptive Ads highlighting the strengths of your home
Detailed information such as room sizes & upgrades
Virtual Tours with lots of great photos
Prospect tracking software monitors online prospective buyers
ON-SITE MARKETING:
Create additional exposure through professional signage
Colorful Flyers outside for potential buyers
Colorful information packets inside for serious buyers

18. Our Marketing Plan
PERSONALIZED MARKETING:
Save you thousands of dollars with a reduced commission
to help you price your home more competitively.
Suggest and advise you of any changes you should make
in your property to make it more marketable to buyers,
including staging your home for showings
Constantly update you with any changes in the market,
providing you with comparable marketing statistics and
recommend the best pricing strategies.

19. Our Listing Services
Represent only you upon the presentation of all contracts by
cooperating brokers and help you negotiate the best possible
price and terms.
Handle follow-up and keep you informed, after the contract has
been accepted, on all mortgage, title and other closing
procedures.
Pre-qualify, when possible, all prospective buyers
Advise you about of all the various methods of financing that
your buyers may want to use.
Follow up with all of the salespeople who have shown your
home for their response.
Advise you regarding contract offers and the potential pitfalls
associated with contingencies, inspections, appraisals, etc.

20. My Services Go Above &
Beyond FSBOs & Agents
Homeowners do not have
access to the multiple listing
service reaching over 10,000
Realtors and their buyers.
Other agents do not cut their
commission, giving you their
best rate right from the start.
Nor do they offer additional
savings if they bring the buyer.
Other agents don’t promise
personalized service and your
complete satisfaction.

21. My Promise To You
I will use all effective
methods to be able to
put a sold sign
in your yard.

22. Now, let’s discuss…