This case study showcases two social promotions for Umpqua Bank that were developed by Beeby Clark+Meyler. The Facebook campaigns focused on social sharing to attract attention to Umpqua Bank's charitable actions, generate interaction (likes, shares, comments) and grow the Facebook fan base. Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, Principal smeyler@beebyclarkmeyler.com, 203.653.7950 Visit: BeebyClarkMeyler.com Follow: @gobcm

1. Social Giving | Umpqua Bank

2. BeebyClarkMeyler.com | @GoBCM
• The financial vertical typically
receives low engagement on
Facebook. Umpqua had recently
experienced a small burst of
activity and wanted to take
advantage of it.
• Umpqua wanted to increase their
Facebook fan count by 100%.
They had not previously invested
in Facebook media.
• The target consumer is very
passionate about the bank’s
charitable efforts.

3. BeebyClarkMeyler.com | @GoBCM
• Instead of focusing on products, we
focused on leveraging the target
consumer’s passion for volunteerism and
education. Umpqua was willing to give
money to support these worthy causes.
• We created social objects containing
strong call-to-action copy that asked
consumers to share/like/comment in
order to generate a donation.
• The creative spoke to attributes of
generosity and giving, making it very
shareable.
• The creative leveraged other digital
touch points to create an integrated
online campaign.

4. BeebyClarkMeyler.com | @GoBCM
Facebook Program
Paid Media
• Facebook media
• Promoted Posts
• Like ads Earned Media
• Likes, Shares, Co
Owned Media mments
• Online Banking • Blog postings
• Website • Tweets
• Umpqua Email • Media
• Intranet
• Press Release

5. BeebyClarkMeyler.com | @GoBCM
• Joy of Giving (November 19 – December 16)
• 2,275 Likes
• 1,688 Shares
• 3,273 Comments

6. BeebyClarkMeyler.com | @GoBCM
• Back to School (August 9 – September 10)
• 4,631 Likes
• 1,018 Shares
• 194 Comments

7. BeebyClarkMeyler.com | @GoBCM
• The campaigns successfully grew the
fan base by over 10K fans over 6
months.
• The efforts also engaged half of the
Facebook audience each time –
generating thousands of viral mentions.
• Thousands of heartfelt comments voiced
support for charities/schools and
Umpqua’s efforts.
• The campaign was cited by Non-profits
on Facebook as a worthy program and it
also received a W3 award.

8. BeebyClarkMeyler.com | @GoBCM
Beeby Clark+Meyler is an award-winning interactive agency focused on
innovation in media. By this we mean the creation of new and more effective
marketing based on the consumer’s evolving interaction with, and
consumption of, media.
We design highly productive marketing programs that leverage today’s most
engaging digital media technologies to enable more brand engagement,
awareness and sales.
For more information, contact Stuart Meyler, Principal
smeyler@beebyclarkmeyler.com, 203.653.7950
Visit: BeebyClarkMeyler.com
Follow: @gobcm