2. FACEBOOK APP/CONTEST
• maximum user engangement
• like to company’s Facebook Page prerequisite
• viral spread (news feed, wall post, invite function)
• user data (per promo and total)
• promosmust run on an app in order to be
compliant with Facebook’s promotional guidelines
3. FACEBOOK APPS
TECHNICAL STUFF
• php + javascript facebook API
• hosted
on our secure (https)
webserver
• pure html/php/javascript
(i.e work on every browser/device)
• MySQL DB (with app and user
data)
4. USERS DB
• Collect user data
• Use for email marketing
• In
the long term build a db that displays
your company’s actual audience
• Use this db for marketing purposes
5. • tumblrlike designed CMS (content types
include article, video, audio, link)
• create
articles, youtube videos, images,
mp3s and more
• usesFacebook access permissions to get
user details to external db (optional)
• importautomatically content from your
RSS feed/twitter account or enter
manually your content exclusively for
Facebook users
6. • allows users to easily share content on their wall
or
• allows users to send content using Facebook
messaging system
• implemented loyalty system with points for each
shared content (different points for different
content type possible)
• admin backend, WYSIWYG editor
• customizable theme using your logo and
background image/colors
• ...
9. From news websites to
coffee shops to retail
brands, more and more
companies are using social
media to extend their
businesses, increase brand
awareness and expand.
Your business can, too!
Image from Flickr