A blog is anything you want it to be - there are no rules or guidelines to its purpose. You determine its function within your business, professional or personal life. Technically, a blog is short for ‘web log’ – an online journal or diary that allows its author to chronologically track each post or entry on the web. Blogs can be about anything and written by anyone. People who ‘blog’ are called bloggers . People who blog professionally are pro-bloggers
5) Why blog? Is blogging the best tool that will help you meet your business or professional goals or the goals of your clients? Would any other form of media or technology – such as, email, company website or portal, digital newsletters, groups, listservs, wikis, online social networks, forums or web-based bulletin boards, RSS feeds – be more effective? Why blog?
aka - a digital version of an ‘open-door’ policy or a ‘suggestion box’
A blog is a flexible medium with unlimited potential. These listed above are just a few reasons a blog can be effective. How a blog is integrated can invariably impact your professional image , as well as, your business . TIP : a blog isn’t the only platform in increasing online presence and gaining professional momentum on the internet. However, a blog is an effective way to anchor many web-based tools in one online destination.
Don’t be afraid to be a niche. Don’t be afraid to have multiple blogs Avoid being all things to all people Avoid replicating your website
Accessible via YouTube, via blog (comments)
(this slide is not about doing this before starting your blog… it’s about are these procedures in place?)
http://www.pcworld.com/article/128620/blogging_platforms.html or http://is.gd/29A69