Designing intelligent organizations for the future !

1. Presented By ,
Biki Sonar
UNIVERSAL BUSINESS SCHOOL

2. CASE SYNOPSIS
• Sogeti- a wholly owned subsidiary of Capegemini. With Headquarter in Paris.
• A global leader in providing professional technology services to its clients in the areas of
• Application management
• Infrastructure Management
• High tech Engineering and Testing.
• The Case Focuses on the utility of social Platform to cultivate employee collaboration
connecting global workforce
• Objective of the company- “achieve Business transformation by leveraging social
collaboration mechanisms.”
• Employee Strength- 20,000 employees in 15 countries, 200 locations across INDIA,
USA, Europe

3. • Main focus of collaborating the “multicultural workforce”, connects them socially for
exchange of ideas
• Social campaigns-
 Innovation Jam (April, 2008)- a brainstorming session
 4220 participants, 72 Hour Window, 1971 Ideas,3478 comments,12045 Ratings,
70361 Views
 Teampark (2009)- a social media platform launched on web 2.0

4. PROBLEMS
1. Multicultural issues
2. Trust, access, data security issues
3. Operational issues- decentralization at local levels
4. Pilot run test result: slow response time due to server issue
5. Resistant behavior of employees towards adopting new technology (shift from Microsoft
towards IBM)
6. Dilemma of opening up the platform to clients & external stakeholders

5. CASE ANALYSIS
NEED ANALYSIS
• Disengagement in employees due to dispersed geographic location & varied
job functions.
• Social collaboration platform required to build relationship between
management & employees
STRATEGY ANALYSIS
• “Mintzberg’s heterarchy system” being adapted

6. • Stigmergic collaboration strategy adapted in order to cultivate mass
collaboration technique
• Strategic positioning of TEAMPARK at international level
TECHNOLOGICAL ANALYSIS
• Collaboration web 2.2
• Integration with Facebook and twitter resulting in regular postings by
employees
• Super mentors to create awareness & encourage people towards
TEAMWORK, training to Sogeti consultants & department managers

7. Inferences
EXHIBIT 1: The synergy
between functional and
social platform,
transformation from
“hierarchial” to
“heterarchial” system
EXHIBIT 2: depicts the
structure of social platform i.e:
stimuli organic, collaborative,
intelligent, adapted & linked

8. • Demonstrate
• Cultivate
• Stimulate
• Motivate
• Measure
• Design
• Build
• Test
• Install
• Configure
•Train & restructure
• Analyze
• Plan
• Determine
• Estimate
• Create
• Inspire
• Inform
• Spread
• Discuss
• Demonstrate
AWARENESS STRATEGY
PLATFORM
TO LIFE
IMPLEMENT-
ATION
EXHIBIT 5,6,7 & 8: depicts the 4 phases approach of TEAMPARK launch

9. RECOMENDATION
• Instead of integrating clients and external stakeholders on TEAMPARK
platform, they should come up with separate platform in order to maintain
their privacy policy
• Increase their database to cater larger crowd and communities
• Better analytics for the social platforms

10. THANK YOU …