Fashion & Motion: Telling Your Story Through Film_LJFFF
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Session focused on basics of branding and telling your brand story via film/video. Felena Hanson (Persepective Marketing) and Bekah Christie (Emota) presented this during the La Jolla Film Fashion Festival. @felenahanson @bekahchristie
![[object Object],Fashion in Motion: Telling Your Story Through Film](https://image.slidesharecdn.com/fashionmotiontellingyourstoryviafilmljfff-100426133713-phpapp02/85/Fashion-Motion-Telling-Your-Story-Through-Film_LJFFF-1-320.jpg)
![Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Fashion & Motion: Telling Your Story Through Film_LJFFF
- 6. “ IT’S NOT WHAT YOU SAY IT IS…
- 7. … IT’S WHAT THEY SAY IT IS” The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, - Neumeier
- 10. “ CREATIVITY IS WHAT GIVES BRANDS THEIR TRACTION IN THE MARKETPLACE” The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, - Neumeier
- 11. All Marketers are Liars – Tell Stories All Marketers Are Liars: Tell Stories - Godin The Story of TOMS Shoes
- 12. Toms has 296,911 evangelists
- 13. Engage a Market – build tribes Seth Godin on Starting a Tribe Tribes - Godin
- 14. Seth godin has several hundred thousand blog subscribers Seth Godin has written 12 bestsellers that have been translated into 33 languages
- 17. Fashion & Motion Examples
- 18. Fashion & Motion Examples
- 19. Fashion & Motion Examples
- 25. Collaboration
- 26. Collaboration
- 27. DISTRIBUTION
- 29. Questions
- 30. Felena Hanson [email_address] twitter.com/felenahanson Bekah Christie [email_address] twitter.com/bekahchristie Thank You.
- 31. Resources
Notes de l'éditeur
- Discover it, UNCOVER your STORY YOUR PERCEPTION: Director wants actress on a TABLE DRAMATIC SCENE…is that really telling your BRAND STORY??? Or just confusing your audience? PROVOKE YES, Create CURIOSITY YES, but DON’T CONFUSE your AUDIENCE. Confusion creates a lukewarm consumer. CHALLENGE…make a life changing film on fashion, add to our lives, don’t confuse the audience, made us glad we watched your film.
- FASHION/MUSIC AND TRANSPARENCY, SIMPLE CHALLENGE YOU DIRECTORS/FILM MAKERS, ALL FASHION CREATIVES Don’t create simply a shock value piece,
- BRAND STORY = Foster Community, don’t come up with some viral piece just for the sake of “going viral”, spend time fostering community and listening.
- If a consumer expects a high quality, high production value don’t DIY. If a consumer has no expectations do whatever you want. If a consumer expects that DIY/user generated feel DIY. If the brand feels cheapened by the lower production value = changing the perception of the brand. ABOVE ALL BE CREATIVE. DIY doesn’t mean cheapening creativity/ideas.