Using Social Media for brand awareness and marketing
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Social media marketing presentation given to Mobile AL chapter of the AAF on June 17, 2009
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Using Social Media for brand awareness and marketing
- 1. Using Social Media for brand awareness and marketing
- 2. What is Social Media?
- 3. Social media is content created by people using highly accessible and scalable publishing technologies. Source: Wikipedia
- 10. Types •Blogging •Social News •Microblogging •Podcasts •Photo Sharing •Online Forums •Video Sharing •Networking/ Community •Bookmarking
- 11. Why bother?
- 12. Customers are talking about you whether you like it or not.
- 13. Rise of Social Media Mobile Marketing Social Media Email Marketing $4 B $3 B $2 B $1 B $0 B 2008 2009 2010 2011 2012 2013 2014
- 14. #1 Rule Be Human
- 15. 4 Steps
- 16. 4 Steps 1.Listen
- 19. 4 Steps 1.Listen 2.Join 3.Participa te 4.Create
- 20. Listen • Every social network has unspoken rules • Spamming isn’t cool • Take time to get to know your customers
- 21. Join • Where? • What’s appropriate? • How to maintain? • Tips...
- 22. Participate • When it’s appropriate? • When it’s not... • Ways to participate: • Comment • Bookmark • Post News
- 23. Create • Content should be appropriate to your brand and product or service • Blogs and social networking sites like Facebook are a great place to start! • Branch out to other areas as appropriate to your audience
- 24. Transparency... • Double-edged sword • A cautionary tale... • Create a social media policy http://123socialmedia.com/ 2009/01/23/social-media-policy- examples/ http://gretemangroup.com/blog/ index.php/2009/01/social-media-
- 25. Facebook
- 26. Facebook • Over 200 million active users • 600,000 new users every day • #3 most popular website worldwide
- 27. Personal vs. Business Personal Profile Business Profile Friends Fans
- 28. Facebook for Business 1.Start with personal profile 2.Setup business profile for your company or product 3.Share with friends and coworkers
- 29. Include in Your Profile • Photos • Videos • Events • Discussions • Blog articles
- 30. Have Fun!
- 31. Get a Username • facebook.com/yourcompany - instead of - facebook.com/profile.php? id=12345678 • Available for profiles now • Available for pages June 28, 2009 • Go to facebook.com/username
- 32. Promote Your Page • Advertise on your website • Get a Facebook username • Use keywords to show up in searches • Try Facebook ads to reach new customers
- 33. Advertising on Facebook • Highly Targeted - Age, Location, Gender, Relationship Status, Education, Interests • Inexpensive - go with CPC • Link to your page or your website
- 35. Twitter
- 36. Twitter lets users send and read each other’s updates, or tweets, which are limited to 140 characters.
- 38. Twitter • 3,000% user growth 4/2008– 4/2009 • Fastest growing website in the World • Quadrupled traffic in last 4 months alone http://www.comscore.com/Press_Events/Press_Releases/2009/4/Twitter_Traffic_More_than_Doubles/(language)/eng-US http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/
- 40. Maximize Your Profile • Use your name or your company’s name • Fill out bio information and website address • Use a profile picture, either your photo or your company’s logo • Use a custom background
- 41. Conversations • Have conversations • Answer @replies • Search and follow people relevant to your industry
- 43. Twitter Tips • Don’t make it all business • Follow relevant people • Encourage employees to participate • Retweet important tweets
- 44. Services • TweetDeck Mac/PC Twitter App • CoTweet web service • Twitter iPhone Applications • Twitterberry for Blackberry
- 45. Monitoring Your Brand
- 46. Why Should You Monitor Your • Motrin (cool to wear your baby?) • Domino’s Pizza (extra toppings?) • Dell (fiery batteries) • Amazon.com (#amazonfail)
- 47. And...
- 48. And... ... because Google sees all.
- 49. What to Monitor? • Mentions of your company name • Key employees’ names • Product or Trademark Names • Competitors Names
- 50. Monitoring Techniques • RSS - Really Simple Syndication • Google Alerts • Technorati Blog Search • Twitter Search • Trackur, Backtype, other services
- 51. Wrapping Up
- 52. Slides & Video Slides and video will be posted to brandoneley.com
- 53. Brandon Eley Interactive Director, Kelsey Advertising & Design brandon@kelseyads.com Twitter: @beley Online Marketing Inside Out available at SitePoint.com, Amazon.com, and retail bookstores everywhere www.brandoneley.com www.kelseyads.com