Part 2 of the bemoko/Alterian "Lifting the lid on mobile series" - this installment focuses on mobile direct marketing.

1. Mobile Internet Powered by Webinar: Lifting the Lid on Mobile Session 2: Direct Marketing

3. The Pace Of Change

4. Handset Diversity

5. The Wider Mobile Technology Pipeline

6. The Evolving App Landscape

8. Market Influences Media Mobile Social Media Social, Technical & Commercial Convergence Internet Advertising Software Entertainment Retail

9. Mobile Marketing Growth One-third of agencies expect almost one-third of their clients’ campaigns to contain mobile (or an element of mobile) in 2011,

11. Integrating mobile seamlessly with other marketing channels

12. Achieving a joined-up technology solution from different suppliers

14. Bombarding the customer! Communication e-mail Apps Mobile web Social Media QR Codes SMS Bluetooth

15. Managing Multiple Channels Communication Engagement ManagementTechnology Cross channel campaign management Knowledge of channel preferences Cross channel Content Management Cross Platform delivery Mobile web e-mail Apps Social Media SMS Bluetooth QR Codes

16. Engagement Management Technology Delivery to the Mobile Web Content Management Centrally managed content for web, email, social and mobile mobile handset detection (> 12,000) Leading edge delivery engine using HTML5 and fully optimised dynamic pages – User preference management iPhone Android Blackberry Windows Device and user tracking geolocation- Device and channel specific previews

18. Consolidate your database

19. Get ‘Device Aware’

20. Implement Intelligent Tracking

22. Joining Up Technology Engage Interact Transact E-mail SMS QR Codes Bluetooth NFC Short Code Mobile Web Apps Vouchers NFC Apps/mobile web Geolocation MMS Video Mobile Vouchers SMS

23. Joining Up Technology Engage Interact Transact E-mail SMS QR Codes Bluetooth NFC Short Code Mobile Web Apps Vouchers NFC Press Radio TV In-store Apps/mobile web Geolocation MMS Video Mobile Vouchers SMS

24. Joining Up Technology Engage Interact Transact E-mail SMS QR Codes Bluetooth NFC Short Code Mobile Web Apps Vouchers NFC EPOS Loyalty Card Press Radio TV In-store Apps/mobile web Geolocation MMS Video Mobile Vouchers SMS

25. The Broken Journey

26. The Broken Journey

27. Mobile HTML e-mail Mail Client Mail Server HTML e-mail Mail Client Database

28. Mobile HTML e-mail Mail Client Mail Server HTML e-mail Mail Client Annotations Database Phone Browser Unique ID Mobile Web Server

29. Mobile HTML e-mail Mail Client Mail Server HTML e-mail Mail Client Annotations Database Phone Browser Unique ID Mobile Web Server

30. Mobile HTML e-mail Mail Client Mail Server HTML e-mail Mail Client Annotations Database Phone Browser Unique ID Mobile Web Server

31. Mobile HTML e-mail Mail Client Mail Server HTML e-mail Mail Client Annotations Database Phone Browser Unique ID Mobile Web Server

33. Make – Model – O/S - Screen size and Resolution – Release Date

34. User

35. User id created and saved

36. Revisiting users are recognised

37. All data entered is saved against the ID

38. Browsing history saved

39. Any site on the same server recognises the user

40. Other data

41. Location

43. How to organise the technology to deliver a full end-to-end journey for the customer

44. How to join up the technology to form complete campaigns