3. How can you stand out in a crowd?

6. Props

10. Passion

14. Competency

18. Natural abilities & assets

22. Over the top

24. You can’t control what people think about you But you can influence what they hear, see, read….

25. Your brand is a set of emotional and mental associations that represent you

29. Go yourself

35. http://personas.media.mit.edu/

36. http://personas.media.mit.edu/

37. http://personas.media.mit.edu/

39. Are you a “brand name” product or a “generic” ?

41. Unique web address – direct to your public profile http://www.linkedin.com/in/benagel

45. 侘 寂

46. Wabi-sabi Wabi-sabi is a Japanese concept or aesthetic, sometimes described as beauty that is "imperfect, impermanent, and incomplete" (according to Leonard Koren in his book Wabi-Sabi: for Artists, Designers, Poets and Philosophers ).

48. The art of imperfection Being you on purpose.