Scott Moore Cyrus Krohn Localizing The Portal

1. Localizing The Portal
Scott Moore
Executive Producer, MSN, Microsoft
Cyrus Krohn
Director, Local Programming, MSN

2. ANNOUNCEMENTS
• MSN Announces Partnerships with NBC
Universal and Hearst Corporation
– Partnerships will provide MSN Local Edition over
3,000 video clips a week across 36 U.S. markets
from their local news broadcasts.
– Available early 2010.
• More details available on our blog
http://msnblog.msn.com/

3. Local: 1995-2010

4. Local: 1995-2010

5. Local: 1995-2010

6. Local: 1995-2010

7. Local: 1995-2010

8. Local: 1995-2010

9. Local: 1995-2010

10. Local: 1995-2010

11. Local: 1995-2010

12. Local: 1995-2010

13. Neighborhood Layers

14. Portal & Search Synergy
2. The basics are frequently searched for.
1. People stay near their location when visiting Of those that have searched for a local service
local businesses. vendor in the last 90 days:
39% - Medical Services
33% - Automotive services
27% - Home or office repair
25% - Financial services
12% - Legal services
9% - landscaping services
3. People care nearly as much about what’s
going on in their neighborhood as their country
(8 point gap).
How Important is it for you to find out what’s happening in:
1 -WebVisible and Nielsen/Netratings, 2009

15. Local Online Is Lucrative
• Online spending on
local advertising will
grow at a compound
annual growth rate of
13 percent to $10
billion in 2013 – Jupiter
Research to $6.5B in
2012.
Source: Jupiter Research Local Internet Advertising Model, 7/08 (US) ©
2008 Jupiter Research, LLC

16. Predictions
•Is hyper-local hyper-hype?
•Portals: compete with or
compliment local content?
•Consolidation is inevitable

17. Q&A
CONTACT:
CYRUSK@MICROSOFT.COM