Some early market research for Pentland Brand. To design a new sandal.

1. sandal and brands that don’t do sandals.
• noun a shoe with an openwork upper or Brand Overview.
straps attaching the sole to the foot. Brands that could ‘do’ a sandal.
— dERIVaTIVEs sandalled (Us sandaled) ad-
jective.
— ORIGIn Greek sandalon ‘wooden shoe’.
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/

2. textile sandals Jelly’s
barefoot sandals
climbing sandals
utility sandals
water sports sandals
warm sandals
minimal sandals
water sports sandals
flip flops sports sandals
surf booties
brand image sandals
Sandal
Market Overview hiking sandals
Cork sandals
tire sandals
Eco-Sandals fashion sandals
branded sandals Roman sandals
diy sandals
massage sandals pretty and supportive
sandals
ethical sandals
textile sandals
sticky sandals
recyclable sandals
vital foot protectors
high heel sandals
string sandals ‘pretty’ sandals
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/

3. Male Female
Functional
Fashion
Main Observations.
1. Material choice will give the sandal its ‘sex’.
2. Male sandals are more functional.
3. Sandals are either desi gned for a specific task, or
provide minimal support.
Sandal
Market Overview: The Unisex Question?
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/

4. in shoes
Possible Sandal
Connectors
elsewhere
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/

5. Smar
t Foa
m
cotton.
h
ixed wit
Fibers m
ood. ing.
hat feels like w old
Plastic t on m
o
ecti
Bambo
le e inj
Texti bl
QTC Multia
Possible Sandal
Materials
Wo
o
Exploring possible material
dd
ust
choices at MADE
in
PP.
y.
wo Chi e putt
ven p B D3. activ
he oard
mp Sho ck re
/ e with
ing.
po
xy a
fin
cloth
ish
.
ating
oder
ure m
Rec
t
yc
pera
r led
‘sm
Pape ile’ p
oven
tem
W lasti
c.
Inte
lli-G
el tm
M.A.D.E Material and Design Exchange. SW1
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/

6. Influence of Crocs Cheap, ‘street’ and patterned.
Crocs have become an overnight success that every footwear
manufacture is riding. This includes the reemergence of the Mintel’s August 2006 report into footwear
1980 brand ‘Jellies’. suggested that “shoes have become an
Exploring Market Trends. Retail. integral part of recent fashion looks.”
was evident on this visit. With many
Pretty Soles. On the 17th of October 2007, I explored the non-specilists such as H&M and Newlook
offering a range of styles in footwear to
trendiest area and shops of London. This gave match a comsumers dessing style.
me a greater insight into the footwear market,
the importance of footwear POS and the
current problems with sandals position within High End - Lifestyle footwear
this market place. High end brands create a complete ‘point
of sale’ experience which lures the buyer
into spending the extra £40 on a pair of
shoes. Store POS, store layout and sales
staff are a vital part in the completion of
selling a brand to a consumer.
Ugly POS for Sandal
Ugly Sandals.
Sandals are ugly, and so is there POS.
During the current analysis, sandals are
out of session, but are still available in
many hiking store.
The stores the stocked sandals had
Customer Customisation bewteen 2 - 10 on display.
Currently at the Carnaby puma store you are able to There were NO unisex sandals.
create your own trainer by picking each individual
component from a range of options located in bin
silos. You then scan each one of your fabric parts
to view a real time computer visualization of your One Offs, and Celebrity Endorsements.
trainer. You can then order you completely custom One off products and ‘exclusives’ are in abundance in retail
puma trainer. at the moment. These ‘exclusives’ can be from something as
simple as a sticker attached, to a complete redesign of the
product.
Level of differential design depends on the level of celebrity.
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/

7. Exploring Market Trends. Retail.
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/

8. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/

9. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/