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ALA Annual 2013 presentation with Brandi Hodges on library marketing.
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Go home library. You're Drunk!
1.
Ben Bizzle Go Home
Library ben@benbizzle.com @benbizzle You’re Drun Brandi Hodges bhodges@libraryinjonesboro.org @brandimhodges
2.
Didn’t have to
market
3.
Shift in medium
4.
In the beginning
5.
Today’s website • Fully
Responsive • Clean • Elegant • Simple • Information and entertainment portal
6.
New approach Joe Box Valerie
Carroll Brandi Hodges Melloney Dunlap Ben Bizzle Creative Team
7.
Overarching Theme eCards WORDS
8.
Billboards
9.
Posters In-House Around Town
10.
Postcards Front & Back
11.
Push Limits Respect their
sense of humor
12.
The Line Don’t go
too far!
13.
Informative Creative delivery
14.
Memorable R.S.V.P
15.
Branding Logo goes on everything
16.
Newspaper Stories, not ads
17.
Radio Drive-time, Morning Shows, Talk
Radio
18.
Television News Stories & Interviews
19.
Facebook Images & Text
20.
Facebook tips
21.
Engage Post compelling content
22.
Images, Images, Images
23.
Entertain Be the George Takei of
your community
24.
Dropbox ben@benbizzle.com Dropbox
25.
Advertise Meet $10
26.
Follow Learn from others www.facebook.com/ccjpl
27.
Conclusion
28.
Change We’re trying to
transform an image, not reinforce one.
29.
Quality Programming Sell the
sizzle, not the steak. But deliver a damn good steak!
30.
Contact Ben Bizzle @benbizzle ben@benbizzle.com www.benbizzle.com Brandi Hodges @brandimhodges bhodges@libraryinjonesboro.org
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