Sketching in Service Design
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A brief run-through of various group-based and individual techniques for using the wonders of sketching in Service Design. The second half of the presentation covers hands-on drawing techniques to tackle common objects and other things often drawn in Service Design artefacts.
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Sketching in Service Design
- 1. Sketching in Service Design Service Design Thinks & Drinks Ben Crothers, Digital Eskimo @bencrothers Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 2. We’re not talking about this...
- 4. What we are talking about Sketching to help others communicate to us Sketching to help us communicate to others Hints and tips for Service Design sketching Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 5. Helping others communicate to us
- 6. Storyboards as a group activity
- 7. Storyboards as a group activity Done individually or in small groups Good for: Capturing existing experiences or problems Capturing desired experiences or solutions My point of view or target user point of view Can be more economical than enactment, or a step toward loosening up for enactment Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 8. Storyboards as a group activity How: Use a template of 6 frames Help them along the way with stick-on emoticons Provide a prompt sheet to remind participants about actions, expectations, decisions, responses, emotions Have each participant present their storyboard Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 10. Personas
- 11. Personas (or nudies) Good for: Small groups Scrutiny and discussion for authentic target audiences Watch out for: 'Aspirational' personas Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 12. Personas (or nudies) How: Start with a nudie template Help them along the way with stick-on emoticons, icons, media and website preferences Provide a prompt sheet to remind participants about behaviours, drivers, preferences, scenario Have each participant present their nudie Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 14. Customer journey maps Good for: Combining a target user's experience with other systems, processes and actors impacting the experience that they may/may not see Small groups to co-create Not good for: Individual work Detail Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 15. Customer journey maps How: Ideally, start with a persona the group created Have a clear objective in mind Wind them up and let them go Use post-it notes and other detachable things as part of the sketch Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 17. Graphic facilitation Capturing a group discussion as a concise set of sketched concepts, objects and interactions Good for: Helping a group to work through and clarify a solution, capture questions and issues Watch out for: Can be counter-productive if not confident Potentially distracting Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 18. Helping us communicate to others
- 19. Object and domain modelling
- 20. Object and domain modelling Capturing an existing or proposed landscape of objects and relationships Good for: Helping anyone to grasp an issue or your solution Building up a library of reusable icons Watch out for: Can get too complicated if you're not careful Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 21. Storyboards
- 22. Step 1: get your story straight
- 23. Step 2: get in touch with emotions
- 24. Step 3: roll camera
- 25. Step 4: refine for impact
- 26. Step 5: end well
- 30. Hints and tips for Service Design sketching
- 31. Sketch with confidence Sketching is a powerful means of communication As a designer, be as confident with sketching as you are with designing, facilitating and speaking Let your sketches be part of the sell, and watch the magic! Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 32. Go easy on yourself Start simple Sketch for fun Get good at the simple stuff Copy others (for practice) Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 33. Slow down You can't draw quickly and accurately straight away Start drawing slowly and focus on accuracy Sketching in Service Design | Service Design Thinks & Drinks, April 2012
- 34. People and emotions Everyday objects in services Arrows and balloons Drawing in 3D... Sketching techniques
- 35. Visual fidelity: less is more
- 36. Sketching in Service Design | Service Design Thinks & Drinks, April 2012
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