3. This new product published in recent times, in France. There was four months ago. The first publication dated the first september 2008.
4. This product is sold with a french magazine of TV program recognized in France: « télé7 jours ». This weekly is published by Hachette Filipacchi Médias. Hachette belongs to HTM and the group Lagardère.
5. 'English Today' is a commercial method. It is not free. We can buy 'English Today' everywhere. 'English Today' is for general people and none prerequisites.
6. The total price is 184,89 €. But, with the weekly “ Tele 7 jours”, it costs 207,99 €.
7. The advertising You must learn English with 'English Today' beacause: *It is the method the most sold throughout Europe. *The french slogan is « pratique-complet-efficace » ie practical-complete-effective. *The topics speak to everyone ie children, teenagers, men, women, seniors. The selling point is focused on the passions, hobbies people. Hachette writes: 'if you dream to understand V.O. and without subtitles. *TOEFL test
8. The training with 'English Today' lasts twenty two weeks or five months and two weeks ie six months.
9. So, there are twenty two packages weekly with five levels: *beginner (4 packages) *elementary (4 packages) *lower intermediate (4 packages) *upper intermediate (5 packages) *advanced (5 packages)
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11. One audio CD: *listen in the car *listen by sport *listen to the share time Listen 'English Today' everywhere CD takes back the DVD in sound version. It is practical and complementary.
12. One book: * the transcript of sitcom * translation * languages tables * a list of vocabulary * lessons * exercices * tests Read 'English Today' everywhere This book is small so it is practical. Morethan, it is complementary.
13. One DVD: To learn with multimedia. The DVD is on the base of the training.
14. One DVD: One DVD: *the sitcom : TV series *TV programs: The topics echo passions, hobbies people *The lessons with Louise treat concepts seen in sitcom.
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16. Main Menu Two lessons Two programsTV 9 - Problems with father 10 - Problems with father Let's talk - Work-life balance Let's talk - Speed dating
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18. The sitcom The TV series «That's life» There are several episodes of the TV series. This is the story about five young flatmates. They are from different countries. It is a fiction telling the adventure of these five young adults.
20. Here is Lucy. She is from Oxford. She is English. She is sitting on the armchair. Here is Alice. She is from Sydney. She is Australian. She is lied down on the sofa. Sharon and Peter Nash too. Here is Jack. He is from America. He lived in New-York He is writing on laptop.
21. The lessons Here is Louise. She is the teacher. She is English. She is from Cambridge where there is a famous University recognized throughout the world. She gives a speech on the learning for the week. The lessons with Louise treat concepts seen in sitcom. Louise is our tutor.
22. She IS phonING. She IS writING. She IS listenING. PRESENT CONTINUOUS DIFFERENT SCENES
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24. TV programs «Let's talk» TV programs talk about differents topics: * cinema * travel *sport *music *weather. These topics echo passions, hobbies for everyone.
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26. 'Let's talk' is a TV program presented by two presenters: Lucy Ross and Eric Brown. Morethan, there is a great team of experts composed of seven persons: * cinema expert *a travel expert *a sports expert *a music expert *a weather expert * two journalists
27. A scene of 'Let's talk' with the presenter Eric Bross and two journalists. Eric Bross with the virtual board is explaining concepts seen with 'Let's talk'.
29. It is the traditional teaching called pedagogy of the passing on knowledge .
30. 'English Today' is a method: * Multimedia * a strategy of the motivation and the motivation in learning is essential * mobil learning *microlearning
31. To learn English with 'English Today ': * It is not easy. * It is not complete. *I don't know if this method is effective for everyone. *It is lightly funny. *It is practical.
32. However, I do not think that we can learn English with 'English Today' only. It is a good teaching aid but we must have other teaching aids to learn English. It is neither a good nor a bad method. It is just a teaching aid.
33. Now, I think that the experts of english can analyse this method like teaching aids. After an overview and a pedagogic analysis of 'English Today', I think a didactic analysis can be implemented.