Social Media for HR Professionals (Winfield SHRM Chapter Presentation)
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This is the presentation for the Winfield SHRM Chapter on Social Media for HR Professionals.
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Social Media for HR Professionals (Winfield SHRM Chapter Presentation)
- 1. Social Media @ Work Ben Eubanks
- 2. About me The day gig The night gig The unpaid gig
- 3. If I was a Lawyer
- 4. If I was a Recruiter/Consultant
- 5. But I’m not
- 7. Join the club Over 100 “HR” blogs exist today. Here are ten: 1. hrringleader.com 6. hrschoolhouse.com 2. omegahrsolutions.com 7. hrremix.com 3. womenofhr.com 8. timsackett.com 4. fistfuloftalent.com 9. sbrownehr.com 5. hrcapitalist.com 10. evilhrlady.org
- 8. Thinly sliced Have a favorite topic? What about Lean manufacturing principles for HR, government contracting, or legal compliance?
- 9. Networking You are the average of your 5 closest friends. Jim Rohn
- 10. HRevolution
- 11. Project:Social
- 12. How do you survive? • Be realistic • Use leverage
- 13. Communications • Do you need a policy? – Blanket conversation policy – Lawyers running the show – Outliers
- 14. Two options
- 15. Coaching vs. Policies • Drive Smart • Be Honest and Clear • Avoid a Blowout • Genuine Assistance • Proceed with Care • Respect Fellow Drivers • Share the Road
- 16. Recruiting • Facebook (or Twitter, YouTube, etc.) is not a bad word • LinkedIn is my main success story • Niche sites • Learn to search Google (boolean) • Communities=work, tread carefully • Email comm idea w/SmartRecruiters • Corporate blogging
- 17. The numbers
- 18. Culture/Branding • What do ladies in men’s flame retardant Nomex flight suits, a bag piper, and a video about the mission to kill Osama Bin Laden have in common?
- 19. But I don’t have time… Start with one thing. – Richard Sherman
- 20. But I don’t have time… Use LinkedIn first. –Bonita Martin Take advantage of Groups and Answers
- 21. But I don’t have time… Use RSS to save time. –Caryn Sarvich
- 22. But I don’t have time… Engage now or be left behind. –Stephanie Kempa More on this: http://upstarthr.com/busy
- 23. Not THE answer, but…
- 24. Contact Me • Get free email updates: upstarthr.com/feeds • Email me: ben@upstarthr.com • Free eBooks on employee engagement, retention, and more: upstarthr.com/freebies
Notes de l'éditeur
- How I started (natural learning path)
- First know how deep you want to be and then assign time for that activity. Not everyone will blog five days a week for years. For others, Twitter and Facebook won’t be great options. Some might just want to lurk on blogs. And that’s fine! Start slow.Read blogs, comment if you want to add an idea, write a guest post. Steve Browne example of growing slowly.
- Purpose of GroupsWays I’ve used them successfully5 recommendationsPurpose of Answers
- RSS Changed My LifeStarted reading blogs 3 years ago. Went to each blog daily. Kept adding. Soon had 20, which took at least fifteen minutes a day to check each. Then found out about RSS. Feeds delivered to your reader.
- This isn’t the most important or powerful tool you have as an HR professional. However, it is just one more item to add to your toolbox that could come in handy at any point in your career. I’ve used it successfully in my day job and these other guys up here have as well to varying degrees of success.