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Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
Tribeca Hacks Racontr keynote
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Tribeca Hacks Racontr keynote

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Keynote for our Tribeca Hacks Racontr event on Dec 7-8 2013. By @benhoguet

Keynote for our Tribeca Hacks Racontr event on Dec 7-8 2013. By @benhoguet

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  • 1. recurring features: • multiple-choices interfaces • multimedia content • non-linear narrative structure main challenges: Hollow (Elaine McMillion) | Interactive documentary • going non-linear without sacrificing narration • keeping a balance between interactivity and author’s intention • making the interaction the story frequent mistakes: • content tsunami • narrative maze • non-contributing interactivity • ergonomical nightmare Gaza Sderot (ARTE) | Webdocumentary | Documentary
  • 2. recurring features: • serious intentions combined with playful mechanisms • «classic gaming» features : levels, rules, rewards... main challenges: Type:RIder (ARTE) | Mobile & social game | Interactive installation • not letting the information delivery ruin the gaming experience • not letting the gaming experience hinder the information delivery • being really fun and challenging to play frequent mistakes: • overly simplistic game design • confusion between gaming and gamification • forgetting to tell a story SPENT | News game
  • 3. recurring features: • TV or cinema-centered • long-lasting experiences • special content for hardcore fans • strong ties with marketing campaigns main challenges: Defiance (SyFy) | TV Show | MMORPG • preserving some distinction between transmedia and marketing • spending more time for the 5% of hardcore fans than for the other 95% • keeping the whole experience coherent frequent mistakes: • lack of resources for platforms other than the main medium • some parts of the experience don’t stand alone The Spiral (ARTE) | TV Show | ARG
  • 4. recurring features: • thin line between reality and fiction • players embodying fictional characters, much as in role playing • results of the ARG shaping the unfolding of the transmedia experience Alt-Minds (ARTE) | Mobile game | ARG | Webseries main challenges: • dealing with the logistics • keeping the player’s community coherent and interactive • drawing links with the rest of the experience frequent mistakes: • lack of social features • forgetting rewards for a very demanding activity Why So Serious | ARG
  • 5. recurring features: • offering users to co-create the project • content also available for noncontributors • UGC or contributions shaping the whole transmedia experience Une Contre-Histoire des Internets (ARTE) main challenges: • editorialization of contributions or UGC • incentives for participation • legal status of UGC content frequent mistakes: • lack of recognition or rewards for participants • unclear impact of participation on the project Life in a Day (National Geographic & YouTube) | Feature film
  • 6. • gamedocs • mobile apps • digital publishing • social games • second screen apps • long-form articles • interactive webseries • role-playing on social Fort McMoney (ARTE/ONF) | Gamedoc | Documentary networks • tweetterature • and whatever we’ll do with Google glasses... Snow Fall (New York Times) | Long-form interactive article
  • 7. Thank you for your immersion in this keynote! #TribecaHacks @racontr Content, ideas and material partly stolen from Florent Maurin, Gerald Holubowicz, David Dufresne, Ian Schreiber and probably others I forget.

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