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Startup Finance,[object Object],An Entrepreneur’s Manual,[object Object]
About Index Ventures,[object Object],Selected Investments,[object Object],Index Ventures,[object Object],Over €1.5bn under management,[object Object],Active investor in web / internet,[object Object],[object Object]
Based London & Geneva,[object Object]
A big undertaking,[object Object],Starting a business is a big commitment,[object Object],Energy & Passion,[object Object],Time,[object Object],Financial resources (yours and your investors),[object Object],Before thinking of financing, is worth taking a deep breath …,[object Object]
Key questions about you,[object Object],Why am doing this,[object Object],Make money,[object Object],Lifestyle,[object Object],“Change the world”,[object Object],How long do you want to commit?,[object Object],What level of financial risk are you prepared to take?,[object Object]
Key questions about the business,[object Object],Be honest with yourself about the risks / unknowns,[object Object],Do customers want the product / service?,[object Object],Do you have the competence to build the product and the team,[object Object],Can you monetise the product / service?,[object Object],How competitive is / will the space be?,[object Object],How big can the overall market become?,[object Object]
Agenda,[object Object],Important reflections before you start,[object Object],What are the financing options?,[object Object],How to attract and engage investors?,[object Object],Deal structure and what to expect during the investment process,[object Object]
Overview of financing options,[object Object],Equity Financing,[object Object],Non-Equity Financing,[object Object],Angel Financing,[object Object],Venture Capital,[object Object],Self Finance / ,[object Object],Bootstrapping,[object Object],Private Equity,[object Object],Debt / ,[object Object],Bank Finance,[object Object],Public,[object Object],Stock Markets,[object Object]
Self financing / bootstrapping,[object Object],Financing growth from previous cashflow and personal funds,[object Object],Obviously need to have cashflows…,[object Object],Most good bootstrapped companies emerge from a service or consulting companies that are productising their offering,[object Object],Pros,[object Object],Bootstrapped companies almost always spend cash more effectively than equity financed companies,[object Object],Already being close to existing customers, give excellent ability to understand problems and define good solutions,[object Object],Cons,[object Object],Resources for product and market dev constrained by cashflows,[object Object],May miss a big opportunity if other players raise finance and invest heavily,[object Object]
Debt / bank finance,[object Object],Relatively limited funds will be available ; likely to want security anyway,[object Object],Banks only lend to predictable businesses they can understand,[object Object],If your capital requirements are limited and your business is following a well trodden path, can be a useful source of finance,[object Object],Not particularly useful web or high growth tech industries,[object Object]
Pre-requisites,[object Object],Large Potential,[object Object],Market Opportunity,[object Object],Unique Product ,[object Object],Or Concept,[object Object],Passionate,[object Object],Founding Team,[object Object],Implications…,[object Object],Need to move,[object Object],rapidly,[object Object],Intense,[object Object],competition,[object Object],likely,[object Object],VC funding supports,[object Object],Hiring,[object Object],Rapid Product ,[object Object],Development,[object Object],Partnerships,[object Object],Infrastructure,[object Object],Internationalisation,[object Object],Commercialisation,[object Object],Good reasons to raise equity finance,[object Object]
When NOT to raise VC,[object Object],Application,[object Object],is a feature ,[object Object],not a product,[object Object],Market size is,[object Object],too small,[object Object],Motivation is,[object Object],not financial,[object Object],Risk is not that you waste time unsuccessfully trying to raise finance …,[object Object],… real danger is that you do succeed in raising VC funds,[object Object],Lose opportunity for small exit which could be personally lucrative,[object Object],Lose opportunity to run lifestyle business,[object Object],Get bound in to 3+ yrs work you may not enjoy,[object Object]
Equity Financing,[object Object],Growth Fund,[object Object],Seed,[object Object],Early Stage,[object Object],Series A, (B),[object Object],Later Stage,[object Object],(B),C,D…,[object Object],Pre-IPO / ,[object Object],Buy-out,[object Object],Private,[object Object],Equity,[object Object],Investment Size ,[object Object],0 - €1m,[object Object],€2m-€20m,[object Object],€5m-€20m,[object Object],€30m+,[object Object],Potential Sources of Funds ,[object Object],Grant-funding,[object Object],University seed funds,[object Object],Friends and family,[object Object],Angel Investors,[object Object],(Venture Capital),[object Object],Venture Capital,[object Object],(Wealthy) Angel investors ,[object Object],Venture Capital,[object Object],Specialist Late stage tech investment funds,[object Object],Hedge Funds,[object Object]
Agenda,[object Object],Important reflections before you start,[object Object],What are the financing options?,[object Object],How to attract and engage investors?,[object Object],Deal structure and what to expect during the investment process,[object Object]
Venture Capital – How the VC makes money,[object Object],Raise fund every 2-4 years,[object Object],Pension funds, financial institutions and specialist “fund of fund” investors,[object Object],Invest money over 3-5 years,[object Object],~ 1/2 of investments lose money,[object Object],~ 1/3 of investments break even,[object Object],~ 1/6 of investments make (lots) of money,[object Object],Very small management fee on funds managed,[object Object],~ 1-2.5% pa,[object Object],Carry,[object Object],~ 20-25%x (Total Return – Total Amount Invested),[object Object]
Angels – How the Angel investor makes money,[object Object],Unlike the VC the Angel invests their own money,[object Object],Much smaller absolute returns can be very meaningful to an angel,[object Object],The Angel approach is to invest small amounts at a very early stage / low valuation,[object Object],€50-€250k at valuations of €500k-€4m,[object Object],Two “exits” for angel,[object Object],Firm might be sold quickly for €5-10m or less where the Angel can make 2-5x money,[object Object],Firm raises VC money, after which Angel typically becomes more passive but has built up exposure very cheaply to a venture backed enterprise,[object Object],The key thing when selecting an Angel therefore is whether they can help you raise VC finance,[object Object],See which Angel investors have invested with which VCs,[object Object]
Venture Capital – What a good VC will add,[object Object],Advice and Strategy,[object Object],Hiring,[object Object],Developers,[object Object],Country Managers,[object Object],Sales,[object Object],CEO / CFO / COO,[object Object],Advisory Board,[object Object],Partnerships,[object Object],Profile and PR,[object Object],Further access to capital,[object Object],[object Object]
Trusted service provider relationships
Search / recruiting
Branding / PR
Finance, etc
Exit optimisation
Knowledge / contacts with relevant buyers
Experience with process,[object Object]
Exceptional
Good / credible
Mediocre / incomplete
Misconception that being good / credible across the board is what VCs look for
Can always add credible attributes to the mix later
We focus on finding opportunities which rate as exceptional in one attribute,[object Object]
Getting on radar screens,[object Object],Out of the blue email is a longshot,[object Object],Try to build context,[object Object],Analyse portfolio companies – are there any links there?,[object Object],Analyse contact network and advisors,[object Object],Analyse press coverage,[object Object],Participate in blog conversations,[object Object],Attend events and conferences,[object Object],Relevant PR around product also helps,[object Object],VCs spend their time looking for businesses with momentum,[object Object]
Agenda,[object Object],Important reflections before you start,[object Object],What are the financing options?,[object Object],How to attract and engage investors?,[object Object],Deal structure and what to expect during the investment process,[object Object]
Sharing relevant information,[object Object],Pre - first meeting,[object Object],Pre - termsheet,[object Object],Post - termsheet,[object Object],100 page business plan not required,[object Object],20 page ppt which clearly answers main questions is best bet,[object Object],Product,[object Object],Market,[object Object],Business Model,[object Object],Team,[object Object],Competition,[object Object],Product Roadmap,[object Object],Technology Overview,[object Object],Business Development,[object Object],Financial Status,[object Object],[object Object]
Calls with current / prospective customers or partners
Meeting broader team
Brainstorming around strategy
Identifying key hires post closing

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