IM Club - Automation Strategies
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The document discusses automation and optimization on Twitter. It provides examples of when automation could be useful, such as spreading tweets out more regularly or thanking people who mention you. However, it also notes disadvantages like tweets seeming automated or tweeting something inappropriate. The agenda includes discussing when automation is appropriate and actions people will take in the next 30 days.
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IM Club - Automation Strategies
- 1. IM Club - 2nd May 2012
- 2. What is IM Club? Share & learn Increase conversions Develop strategy Ask questions Have fun!
- 3. Agenda Part 1 Main topic Break Part 2 Q/A Actions Next meeting
- 4. What is automation? You are sending out tweets, without being aware of the content, bypassing the human element of tweeting
- 5. What is optimisation? All tweets you send out are content you have written yourself. The timing and origin they may not be linked to twitter.com though.
- 7. #1 Have impromptu bursts of activity on Twitter but feel it would be better to post them at more regular intervals
- 9. Lots of follows and want to reward with follow back but limited on time Buffer Analytics
- 10. #2 Lots of follows and want to reward with follow back but limited on time
- 15. #3 Gain maximum exposure in your field of expertise by sharing a free book, song or product
- 18. #4 Have great backlog of blog archives and want to re-share but don't have the time to manage
- 20. #5 Post links on Twitter for each blog article you write
- 24. #6 Check who I am following and who isn't following me
- 26. #7 Thanking people in Twitter when they mention you or RT
- 27. http://ifttt.com
- 28. http://ifttt.com
- 29. Advantages • Saves time on Twitter admin to then use on human responses • Consistency • Effective and efficient dealing with lots of Tweets • Helps grow following
- 30. Disadvantages • Tweet can look automated • Could loose credibility/authority (automation apps may not have same importance as human input) • Things can go wrong, Tweet something you shouldn'd have tweeted. Personal interests revealed to world • Automated responses are not always what is asked for
- 31. Break / Discuss Is it right to use automation and if so when?
- 32. IM Club - 2nd May 2012
- 33. Topics for next time
- 34. Take away actions What improvements are you going to make in the next 30 days?
- 35. Not in the Club? Sign up online for just £75 a month http://inventiveworkshops.com/inventive-marketing-club/
Editor's Notes
- Do you trust Social Media Automation?
- HELEN Complete Automation and subsequent varying degrees that we can use... As we run through the different examples start thinking about the pro's and cons of these automation tools...
- Brief run through
- Buffer App Timely Hootsuite Tweetdeck
- Created by Joel Gascoigne Philosophy is I've always had a passion to understand all aspects of business and to do business in a kind and authentic way. Buffer allows you to have a personal and yet more efficient solution to handle sharing on social media. Fill up you Buffer at one time during the day and then Buffer automatically posts them throughout the day. Allows you to have a consistent media prescence all day or all week long.
- Bufferapp.com Any Retweets you can thank directly from the app.
- (Social Oomph).
- Socialoomph Tools to help your Twitter productivity... Loads of features but the one we're interested in for this scenarios is auto follow and auto direct message.
- Socialoomph Auto follow and auto DM Helps save time and ensures that people who are interested in following you also have a link to your products and services or blog. Whether auto follow is OK or not? Yes if you Vet them before or after? Alright to DM or not - if you're adding value then yes? Add value to the person following you. Ask them to introduce themselves....? Helps increase the number of followers - because they'll know they can probably almost guarantee a follow back. People like to be followed back if you don't sometimes they'll unfollow. Rotate the direct message - so it's not the same all of the time.
- Socialoomph Auto follow and auto DM What can be good is that they offer to email a weekly summary of @mentions on any number of keywords. Here I've chosen @helencoldicott But it could be your product or service or the names of your competitors
- Revoke Access On their website they have quite a complicated procedure to stops auto follow and auto direct message. Quickest, easiest and most effective is to change this in your Settings and then Apps
- Pay with a Tweet Sell your products for the price of a tweet. In today's world the value of people talking about your product is sometimes higher than the money you would get for it. First Social Payment System?
- What happens? How does it work? 1. Create a freebook, song, product add, coupon on etc 2. Embed the Paywithatweet button onto your website. 3. Log onto their Twitter or Facebook account 4. Share with their friends and followers 5. Ge
- Launched their book 2010 "Oh my god what happened and what should I do?" In 3 days reached 13,000 downloads of the book. 3rd most trending topic on Twitter Worldwide during the world cup. 170,000 downloads and 350,000 visiotr and no paid media. Greenpeace and Microsoft. 400,000 people over 6 months. Other e.g. 1. German Hotel selling a free beer token 2. French Electro band called The Teenagers download a free song. Keyhole press - pay for a tweet for a selection of the titles.
- BEN
- Tweet old post WordPress plugin
- Twitter feed
- Twitter feed
- Twitter feed
- JustUnfollow.com doyoufollow.com
- If This Then That IFTTT Can do loads http://ifttt.com/recipes/14776
- If This Then That IFTTT Can do loads http://ifttt.com/recipes/14776
- BEN
- BEN
- Do you trust Social Media Automation?
- Increase web conversion 'Real' social networking - TWEETUP Facebook Apps iPhone apps Facebook stats Social monitoring
- Note down Add to blog to hold accountable Other stuff in blog includes feedback slides and what happened.