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An A to Z of Copywriting
- 2. A COPYWRITER’S A TO Z
- 3. A is for... asking ...“can you write it today?”
- 4. B is for... breathing ...postponed till next
- 5. C is for... client ...who is now in a panic
- 6. D is for... deadline ...that is making you manic
- 7. E is for... error ...that almost slipped in
- 8. F is for... feeling ...you would like a large gin
- 9. G is for... gutted ...because you can’t have
- 10. H is for... hope ...that the writing is soon
- 11. I is for... inkjet ...that is spluttering its
- 12. J is for... jargon ...let’s just ‘park it’ -
- 13. K is for... keywords ...you add to online text
- 14. L is for... linkbait ...(keep the commenters
- 15. M is for... Moleskine ...the notebook of choice
- 16. N is for... natural ...your best ‘tone of voice’
- 17. O is for... offline ...(what a horrible word)
- 18. P is for... plagiarist ...(a thief, fraud and turd)
- 19. Q is for... Queen’s ...which couldn’t be deader
- 20. R is for... rulebook ...I just put in the shredder
- 21. S i s f or... SEO ...a weird way of writing
- 22. T is for... third draft ...when the copy’s most
- 23. U is. . . understated ...an underrated technique
- 24. V is for... value ...(your work on the cheap)
- 25. W is for wasting time ...we call it ‘displacement’
- 26. X is f or Xerox ...(a last product placement)
- 27. Y is for yippee ...when a new client has
- 28. Z is for zippy ...f a s t c o p y , w e l l d o n e
- 30. Ben Locker & Associates Copywriting & Editorial Agency www.benlocker.co.uk