Eric Delacroix will present at the "Sales Performance & Productivity Summit II" track 2 from 14:00-14:30 on how the cloud and other disruptive trends are changing how businesses sell, manage channels, and market. The presentation will discuss how the cloud enables digital calculation, storage, accessibility, and real-time analysis of large volumes of new data to understand markets, predict opportunities, and recommend ways to extend into current and new markets. A quote from Laura McLellan of Gartner predicts that by 2017, CMOs will spend more on IT than CTOs.

1. “The Sales Performance & Productivity Summit II”
Track 2
14:00 – 14:30
How is the cloud and other disruptive trends
changing the business game when it comes to
selling, managing channels and marketing
Eric Delacroix, Managing Partner EURA NOVA
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SMS 0495/582.221 with
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7. Digital
Calculation
Storage
Accessibility

8. Volume
Profiling

9. Real-time
New data

13. EXTEND
CURRENT
MARKETS

14. NEW
MARKETS
OPPORTUNITIES

15. UNDERSTAND
PREDICT
NEW
MARKETS
DYNAMICS
RECOMMEND

16. "By 2017, the CMO
will spend more on IT
than CTOs will."
Laura McLellan, Gartner