When your message needs to break through the competitive political landscape of the nation’s capital, there is no more cost-effective way to reach a large audience of legislators, members of the administration and other top U.S. government decision-makers than The Washington Diplomat—the publication relied on by these officials for the latest in international and diplomatic coverage. We reach an elite set of demographics that includes all Foreign Embassies, the United Nations in New York, every office on Capitol Hill, House of Representatives, Senate, Congress, the White House, as well as the World Bank, IMF, Inter-American Development Bank, State Department, Fortune 500 companies and more than 600 locations within Washington, D.C., Virginia, Maryland and New York.
1. 2011 LOCAL WEB ADVERTISING WWW.WASHDIPLOMAT.COM
AD SIZES
HOMEPAGE Fixed or Rotating
Advertising on the web site • Leaderboard
of The Washington Diplomat, • Wide Skyscraper
the flagship newspaper of • Medium Rectangle
the diplomatic community in
• 3:1 Rectangle
Washington, D.C., is the per-
• Rectangle
fect way for your business to
reach the diplomatic, U.S. • Button 2
government and international
and communities. Maximum of three rotating
ads per position
NEW WEB SITE
DEBUTED APRIL 2011
301.933.3552 2011 WASHINGTON DIPLOMAT MEDIA KIT
2. 2011 LOCAL WEB ADVERTISING WWW.WASHDIPLOMAT.COM
E-BLAST
Reach out to the local diplomatic, inter-
national and U.S. government commu- AD SIZES:
nities by advertising in The Washington
All Ads are Fixed
Diplomat’s monthly E-BLAST. With
more than 10,000 e-mail subscribers, • Leaderboard
the E-BLAST is a summarized snap- 1 position available
shot announcing the latest edition of • Wide Skyscraper
our monthly newspaper, making it an 2 positions available
effective avenue for your business to
attract the attention of our prominent
audience of embassies, international
businesses and government officials
exclusively online.
301.933.3552 2011 WASHINGTON DIPLOMAT MEDIA KIT
3. 2011 LOCAL WEB ADVERTISING WWW.WASHDIPLOMAT.COM
AD SIZES:
DIPLOMATIC Leaderboard - $1,200 (1 position)
Wide Skyscraper - $900
POUCH Rectangle - $450
The Diplomatic Pouch email newsletter
is an ideal way for an organization to
Reach out to diplomats, government create a high-profile relationship with
our readership, which includes foreign
officials and global decision-makers
diplomats, U.S. government officials
in the nation’s capital with the and other globally minded decision makers.
DIPLOMATIC POUCH, a bi-monthly
news column that provides exclusive Advertising Listing - $250 each
and timely coverage of international Ad includes: Headline-22 character
spaces, text-110 character spaces
news and events. Produced by The
and a link to your web site. This calendar
Washington Diplomat, the flagship listing is an excellent opportunity to
publication of the diplomatic com- promote upcoming political, business
or cultural events to our affluent readership.
munity, the DIPLOMATIC POUCH
You listing and link will help you spread
is the online source for influential the word about your event and bolster
powerbrokers. And with more than attendance.
10,000 subscribers keeping up with
NOTE: All ads are fixed and also appear on
the latest developments in the inter-
both the inside news and lifestyle pages in
national community, this is your addition to the main index page shown here.
opportunity to directly tap into this
lucrative and influential market.
301.933.3552 2011 WASHINGTON DIPLOMAT MEDIA KIT
4. 2011 LOCAL WEB ADVERTISING WWW.WASHDIPLOMAT.COM
LEADERBOARD
728 x 90 pixels
Located on home page, news and culture pages, special section directories
Also available on the eblast and Diplomatic Pouch
A D VE R T IS ING R AT E S MEDIUM RECTANGLE
300 x 250 pixels
1x 6x 12x
Located on home page, news and culture pages
Leaderboard $1,200 $1,000 $750
WIDE
SKYSCRAPER Wide Skyscraper $1,000 $800 $650
160 x 600 pixels Medium Rectangle $900 $700 $550
Located on home page 3:1 Rectangle $700 $500 $350
RECTANGLE
Also available on the eblast
Rectangle $450 $350 $250 180 x 150 pixels
and Diplomatic Pouch
Button 2 $350 $250 $150 Located on home page
Also available on Diplomatic Pouch
E BL AS T R AT E S
1x 6x 12x
Leaderboard $1,200 $1,000 $750
Wide Skyscraper $1,000 $800 $650
3:1 RECTANGLE
O T H ER W E B R AT E S 300 x 100 pixels
BUTTON 2 Located on home page, news and culture pages,
DIRECTORIES COUNTRY PAGE
120 x 60 pixels SPONSORSHIP special section directories
3:1 Rectangle - Fixed $2,500
Located on home page Please contact your
3:1 Rectangle - Rotating $750
sales representative
Highlighted Listing $250 for sponsor pricing.
* Ad sizes shown are depicted at actual size
301.933.3552 2011 WASHINGTON DIPLOMAT MEDIA KIT