10. Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement. Base: Women 25-54 years, English Canada “ I am more likely to purchase products advertised on this channel” Canwest Dominates! 6 of the Top 10
11. Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement. Base: Women 24-54 years, English Canada “ The advertising on this channel is relevant to me personally” #1 #2 Beating W Network!
12. Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement. Base: Women 25-54 years, English Canada “ This channel has advertisements about things I actually care about” Canwest Channels Preferred! 5 of Top 10
13. Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement. Base: Women 25-54 years, English Canada “ I like to kick back and wind down with this channel” Canwest the clear Winner! 7 of the Top 10
14. “ This channel is one of my favourites” Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement. Base: Women 25-54 years, English Canada Canwest the clear Winner! 6 of the Top 10
15. APPROPRIATENESS OF ADVERTISING Base: Women 25-54 years, English Canada Q.20-29 How appropriate is it in your opinion for [INSERT CATEGORY] to advertise on each of the following types of channels to reach you personally as a consumer? % Women 25-54 saying “appropriate” 70 8 48 Automotive companies 52 6 60 Financial services like banks and insurance 65 8 60 Wireless/cellular phone companies 62 42 66 Entertainment such as DVDs, Movies 63 9 67 Airlines, hotels 56 24 69 Retailers selling general merchandise 27 7 74 Personal care products for women 66 22 78 Restaurants 68 27 80 Food and beverage companies 48 25 80 Grocery retailers Sports Networks Kids Networks Lifestyle Channels