eBooks are a powerful tool in the content marketer's toolbox. Discover what form and function will fit what you want to achieve. Learn how to use content to move people to action: http://goo.gl/us0z3.
6. eBooks give authors the chance
to focus on saying something
that matters instead of reaching
a particular word count.
7. How do you identify the right
word count for your eBook?
8. 3 PRIMARY WORD-COUNT RANGES
FOR YOUR NEXT EBOOK:
THE 3,000 - 5,000 WORD eBOOK
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GOAL: Start a conversation.
DISTRIBUTION IDEA: Offered as a free download or as a low cost resource.
DESCRIPTION: Can easily be read in one sitting.
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What you should know:
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• Create it using latent blog post content or previously published material.
• Focus on the how––connecting the why with the what.
• Link it together in a series to create momentum around a specific idea, campaign, or
content plan.
9. THE 15,000 - 20,000 WORD eBOOK
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GOAL: Share vision or go in depth into a key idea.
DISTRIBUTION IDEA: Can be printed (if cost-effective) and offered as a free
download or low cost resource.
DESCRIPTION: Can be read in 1-3 sittings.
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What you should know:
!
• A great alternative to a traditional book size and allows you to create new eBooks on a
regular basis.
• Utilize these for annual publications, vision campaigns, or establishing authority around a key
issue or idea.
10. THE 30,000 - 50,000 WORD eBOOK
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GOAL: Make a traditional book available electronically.
DISTRIBUTION IDEA: These pieces are typically released less frequently than smaller eBook
editions allow. Every 2-3 years.
DESCRIPTION: The size of many traditional books.
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What you should know:
!
• The most expensive option and will take the longest time to produce.
• A great way for authors with previously published material to package and offer through their
website or other popular online channels.
11. TWITTER: @ben_stroup
LINKEDIN: Ben Stroup
E-MAIL: ben@benstroup.com
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GOOGLE+: +Ben Stroup Enterprises
WEB: benstroup.com
BEN STROUP ENTERPRISES