With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job. According to an article in DMNews, Jeremiah Owyang from Forrester Research agrees that social networks allow all parties involved to better search for and reach their target. Rachel Levy

1. A 10 Step
Actionable
No Fail Method
Of Using Social Media
To Secure Employment

3. STOP BELIEVEING
THERE IS A 10 STEP
NO FAIL PROCESS
IT DOESN’T EXGIST

4. If that was the case
you’d be seeing this on

6. NOT

8. and I’d have won the

10. Because the

11. July Employment Rate would be
0%

12. And I’d be parting with

15. Here

16. ’

17. And I’m stuck parting
here

18. with

20. Think farming
@jtomblanco

23. Know what it is
you want

24. Want – Have = Problem
And remember its only a problem
if you don’t know the solution

25. Be concrete
The more specific you are about what you
want to do, the easier it becomes to
develop a strategy to accomplish it.

26. “You can’t hit a target you can’t see. You
can’t accomplish wonderful things with
your life if you have no idea of what
they are. You must first become
absolutely clear about what you want.‖
—Brian Tracy, Maximum Achievement

28. Job Search Analysis
• Identify the required experience, skills,
qualifications, certifications, training and
education that employers are asking for
within the position you want to be
employed

29. • Get thOSE required experience, skills,
qualifications, certifications, training and
that employers are
education
asking you to have
Or find someone who is willing to hire you
without them

31. Talk to the Market
The people currently working in that career field/job title will have the
most valuable advice

32. How many times do you get a blinding
insight out of your own head?

33. You get thatblinding insight when you
listen to somebody and take that little
snippet of logic or data or whatever, merge
it with something that is in your head and
whammo—out comes a new interesting
thought.
-ROGER MARTIN

34. ’
’

35. If you are articulate about
framing your problem, most
of your friends can give
articulate, useful guidance
for solving the problem.

36. Imagine that you have an
identical twin

37. Endowed with the same brains
and natural talents that you
have.

38. You’re both given 1 week
to come up with as many job
leads/interviews for employment
as possible

39. During that week you come up
with ideas alone in your room

40. In contrast, your twin
(1) talks with 10 people within the same job field/title he
wants to be employed as,
(2) visits three innovative start-ups in his job field to
observe what they do,
(3) Volunteers 2 hours a day 5 days a week in the field he’s
looking to be employed in,
(4) shows a portfolio of his work to five people,
(5) asks the questions ―What do I need to have to be
considered a quality candidate here?‖ and ―What
problem do you have within the normal frame of doing
business‖ ―What would you do if you were in my shoes
and looking for employment‖ at least 10 times each day
during these networking, observing, and experimenting
activities.

41. Who will be further
ahead in the job
search and have
more actionable
information?

44. Only about 500 hires
can be attributed to Social Media
– CareerXroads
Source of Hire Study:

45. Better understand the
Behavior
not the Technology

46. People using Social Media
they care about

47. The emergence of the social web
is just our online experiences
catching up with our offline
experiences .
As technology changes the tools
we use to communicate we still
use the same behavior patterns
that we have evolved over
thousands of years

49. IF YOUR PRODUCT SUCKS
SOCIAL MEDIA WON’T FIX IT

50. Dominate your niche
http://www.youtube.com/watch?v=PHhfDkLrOpA

52. The answer to that question is your
competitive advantage

53. Examples of your Competitive Advantage
• Hard-to-replicate Talent
• Hard-earned skills
• Higher productivity due to insight or organization
allowing you to be cheaper
• Existing relationships
• A network effect supporting you (respected references
and trusted sources within your job field
• Unique story that resonates with your target audience
• Emotional intelligence
• Connection to community

57. Potential employers
want to see one thing
above all else:

59. “Brands are built on what people
are saying about you
not what you’re saying about
yourself.”
Guy Kawasaki

60. • If you're looking for innovators, people who
are going to create things that have never
been created before or solve problems
that haven't been solved, you can't look at
their resumes and find evidence that
they've accomplished what you want them
to accomplish. It hasn't been done, so
it's not going to be on their resumes

64. THAT’S THE
PROBLEM

65. Market Share 2010
14.46% 9.55% 3.01%
71.07%

66. According to recent U.S study by
Cross Tab Marketing:
• 75% of HR departments are now required to
research candidates online. That means they’re
looking candidates up on Google, Facebook,
LinkedIn and Twitter.
• 70% of U.S recruiters and HR professionals say
they have rejected candidates based on
information they found online.
• 85% of employers say that positive online
reputation influences their hiring decisions at least
to some extent. And nearly half say a strong online
reputation influences their decisions to a great
extent.

67. LinkedIn Profiles - More Accurate
Than Resumes
• "LinkedIn profiles maintained by a
candidate are more accurate than the
Resume maintained by the same
candidate...:
• http://www.fistfuloftalent.com/2010/03/linkedin-profiles---
more-accurate-than-resumes-sad-but-true.html

70. Stop Spending all of
your time Looking for
work like this

71. •Job Boards percentage of job-
seekers who actually get their jobs off the
boards is relatively low about 5-10
percent
•Recruiters
percent
-- About 10-20
of people in search find their jobs
through recruiters

72. •Cold Calling --
Approximately 10-20 percent of
people in search find their jobs by
cold calling on potential decision
makers in companies

73. CareerXroads 8th Annual Source
of Hire Study:
CareerBuilder is accountable for 3.95%
of external hires
Monster 3.14%
HotJobs 1.35%

74. How do your actions track
to the things that are important

75. • Jobs seekers spend % of their
time looking at online job postings
• –and less than one-third of their time
reaching out to others (UpMo.com)

76. ALTHOUGH

77. 27.3% of new hires resulting from
employee referrals
80% of jobs found from networking
Adriana Llames

79. Focus on the before
the how.
Liz Lynch

80. Form Relationship
Centric Goals
Who Can my Ability to
Achieve that Goal

82. Be in the
relationship before
the sale

83. Here comes everybody

85. Stop believing networking yields

86. Real relationships are patterns of
mutual investment.
I invest in you, you invest in me.
» Umair Haque

87. • The reason very few people are willing to
refer job leads and opportunities is because
they don’t yet enough
to make a referral.

88. start giving back before you start
taking

90. Stop saying I already did
that networking thing
• ―I sent out a copy of my resume to all
my friends to see if they could pass it
along‖

91. • Using your contacts insight just
as a resume conduit creates a
huge missed opportunity

92. Use them to gather any and all
purposeful information
because 9 times out of 10 they are not
going to have a job to refer you to

93. Some topics you might want to ask
about:
•Marketing decisions: who are your target markets? Why?
•What’s the plan moving forward?
•How does the company generate prospecting lists?
•How are sales organized?
•Who builds sales demos?
•Incentive programs for customers… and incentive programs for the salespeople… motivate
what behaviors?
•Who owns purchasing decisions
•Who is on the Board of Directors, and why?
•Major client accounts: how much of the overall revenue do they represent?
•What new strategic projects are planned for next year?
•What strategic projects are being considered?
•What does top management see as the number one obstacle to growth?
•What do the rank and file see as the number one obstacle to growth?
•What their department is working on?
•What business opportunities their company is focused on?
•How they interface with the department you’re interested in?
•What are the top corporate initiatives, and company concerns/risks?
•What bothers your contact about their company?
•What’s bugging their boss?

96. Kim Kardashian & Paris Hilton are friends
but that’s not the same as the friend I’ve know since I was
five and who babysits my children

97. MAP YOUR SOCIAL
GRAPH

98. • CLOSEST CONFIDANTS
• GOOD FRIENDS WHO YOU SEEK
ADVICE FROM AND TALK TO OFTEN
BUT YOU STILL DON’T TELL THEM
EVERYTHING
• PARTY FRIENDS

99. HOW DO YOU Communicate
with them
• PHONE
• FACEBOOK
• TEXT
• EMAIL
• IN PERSON

101. Strong Ties
Weak Ties
Temporary Ties

102. So What’s the problem

104. is a theoretical cognitive limit to the number
of people with whom one can maintain
stable social relationships. These are
relationships in which an individual knows
who each person is, and how each person
relates to every other person

109. HOW DO MOST
PEOPLE STAY IN
TOUCH

122. Lets Be Honest
Which one are you
going to give money to

125. Target where you want
to work
• http://www.streatsahead.com/Images/Target.jpg

127. SIMPLE
• If you know what you want to do
• you can indentify where you want to work
• by determining how far you are willing to
travel and what benefits you need to accept
a position

128. • ONCE YOU KNOW WHERE YOU
want to work Then Identify the
people that are connected to
that employer

129. Leverage the contacts
within that agency

130. • With the people who are going to influence
the hiring process
http://images.businessweek.com/ss/08/07/0723_home_based
_tips/image/04-metings.jpg

131. If you’re good at it
people will offer you a job
and
If you’re not then why on earth
would someone actually hire
you
Go get good at it
-Seth Godin
http://blogs.jobdig.com/wwds/2009/03/31/seth-godin-says-dont-try-to-get-a-job/

132. 1. Stop believing that there is anyone that has a NO FAIL process
2. Know what it is you want
3. Complete a Job Search Analysis
4. Talk to the Market
5. Stop Believing Social Media will be the answer to all of your
problems
6. Provide Proof of your skills
7. Track your tasks in the job search to the most important parts:
personal referrals and networking
8. Focus on the who before the how
9. Be in the relationship before the sale
10. Stop believing networking yields instant results.
11. Think outside the box
12. Target where you want to work. Identify who, where, and how to
seek assistance from your network in securing employment
13. Get good at what you do, once you’re there get face time with
people that are going to influence the hiring decision

133. Please forward this to as
many people as you can and
ask them to make it better
and show the results
AND by better I mean shorter
More effective

134. benthomas48@hotmail.com

135. http://www.slideshare.net/padday/the-real-life-social-network-v2
http://www.mscareergirl.com/2010/03/24/3-job-search-mistakes-most-people-are-making/
http://thumbs.dreamstime.com/thumb_94/1162210614W8p0A3.jpg
http://hbr.org/2009/12/the-innovators-dna/ar/1
http://blog.penelopetrunk.com/2009/11/16/dont-be-a-snob-about-career-advice
http://www.stanford.edu/group/SBSE/cgi-bin/home/images/stories/sbse_photos/sponsors_2008/1_google_logo.jpg
http://www.relativitycorp.com/images/webvideoleverage.gif
http://akamai-static.nme.com/images/gallery/crowds_oasis_DN_02.jpg
•http://myfirstfail.com/wp-content/uploads/2009/06/mff-eviltwin.jpg
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•http://media.photobucket.com/image/acceptance/salviaforme/album2/pastsign.jpg
•http://static5.channels.com/thumbnails/-choice-tv--f198995.jpg
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•http://www.personalbrandingblog.com/msnbc-misunderstands-role-of-social-media-in-job-
search/?utm_source=twitterfeed&utm_medium=twitter
•116 http://en.wikipedia.org/wiki/Metcalfe's_law
•hiring managers prefer linkedin http://www.cheezhead.com/2009/06/16/jc-hiring-managers-prefer-linked-in/
•135-136 http://blogs.harvardbusiness.org/goldsmith/2009/09/dont_give_up_on_change.html
•http://blog.penelopetrunk.com/2009/11/16/dont-be-a-snob-about-career-
advice/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrazenCareerist+%28Brazen+Ca
reerist+-+by+Penelope+Trunk%29&utm_content=Google+Reader
•http://www.careerealism.com/15-reasons-college-students-need-to-invest-in-their-careers/
•http://www.mybudget360.com/wp-content/uploads/2009/09/college-unemployment.png
•http://en.wikipedia.org/wiki/File:Education_Income.jpg
•http://careersuccess.typepad.com/my_weblog/2010/02/overwhelmed-by-networking-focus-on-strategy-not-just-
tactics.html
•http://www.collegerecruiter.com/weblog/2010/01/financial_analy.php
•http://aneliteresume.com/networking/networking-and-reciprocation/
•http://impacthiringsolutions.com/careerblog/2009/05/06/why-networking-fails-most-of-the-time/
•http://blogs.hbr.org/haque/2010/03/the_social_media_bubble.html
•http://www.slideshare.net/GrahamAttwell/working-learning-and-playing-through-personal-learning-environments

136. • How Social Networks Are Changing Everything
• By Jeffrey F. Rayport
• What the Personal Branding Debate Can Teach Us about PR, Social Media & Ourselves
• By Tiffany Monhollon | May 8, 2009
• Link, Poke & Tweet: Amping Your Personal Brand, Digitally
• http://www.slideshare.net/patchchord/link-poke-tweet?src=embed
• How to Translate What You Do Into What’s In It For Others
• By: Liz Lynch on May 7th, 2009 at 5:15 am
• In Brand Yourself As, Networking, Personal Branding, Positioning | 8 Comments
• http://www.integritycareertransitions.com/blog/?p=422
• http://www.kristidaeda.com/2009/05/11/sign-of-the-times-a-job-search-dont/
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• 6http://www.bloomberg.com/apps/news?pid=20601068&sid=a3g5lqDmy2N8
• Richard Dorment
http://www.esquire.com/features/best-job-searches-0709?src=digg
13 http://sethgodin.typepad.com/seths_blog/2008/03/why-bother-havi.html
15 http://muse.jhu.edu/login?uri=/journals/international_security/v026/26.1toft.html
20-25 http://sethgodin.typepad.com/seths_blog/2008/03/why-bother-havi.html
27One Step At A Time – The Key To Self-Motivation http://www.integritycareertransitions.com/blog/?p=422
28-30 Price vs Value - How to Overcome the Price Barrier http://www.chuckstarnaud.com/node/21
31 dan pink career lessons www.slideshare.net/garr/career-advice-08
33 http://www.thepersonalbrandingblog.com/2009/05/personal-branding-and-stress-management.html
32-36 How to Translate What You Do Into What’s In It For Others By: Liz Lynch on May 7th, 2009 at 5:15 am http://personalbrandingblog.com/how-to-
translate-what-you-do-into-what%E2%80%99s-in-it-for-others/
37+38 Job Search Success http://www.slideshare.net/cclibrary/job-search-success-1321441
39+ 40 Quintessential Careers: Q&A with Barbara Safani www.quintcareers.com/career_experts/Barbara_Safani.html
41-45 5 New Recruiter Skills for Success by Kevin Wheeler May 8, 2009, 5:55 am ET http://www.ere.net/2009/05/08/5-new-recruiter-skills-for-success/
47+48 What is Your Recruiting Strategy?By Lou Adler, April 22, 2009
http://www.adlerconcepts.com/resources/column/newsletter/what_is_your_recruiting_strate.php
52-55 Personal branding in the age of Google http://sethgodin.typepad.com/seths_blog/2009/02/personal-branding-in-the-age-of-google.html
67+68 Why You Need a Portfolio in Your Career Toolbox Trace Cohen
77-81, 85-91 51 Thoughts on Networking By Scott Ginsberg
83-85 THE STRENGTH OF WEAK TIES: A NETWORK THEORY REVISITED Mark Granovetter
http://www.si.umich.edu/~rfrost/courses/SI110/readings/In_Out_and_Beyond/Granovetter.pdf
89 http://www.personalbrandingblog.com/personal-brand-and-word-of-mouth-part-4/
91-94 sethgodin.typepad.com/.../understanding-business-development.html
100-101 http://www.smartbrief.com/news/socialmedia/storyDetails.jsp?issueid=74FD04E9-9EEA-4D7B-A779-CCB72FA94069&copyid=0F2858E7-C53F-4FB7-
9CC8-D5BF1C00D961&ref=twitter0F2858E7-C53F-4FB7-9CC8-D5BF1C00D961
105-107 30-Minute Brand Building for Twitter By: Monica O'Brien on February 11th, 2009 at 5:15 am