The document discusses challenges in the current job market and strategies for effective job searching. It notes that 54% of households have had someone unemployed this year, and that the population over 55 will increase significantly in the next decade. Traditional job searching methods are often ineffective, and the document recommends relationship-building through networking as a key strategy. Effective personal branding, online presence, and gaining relevant skills and experience are also emphasized as important for finding new opportunities.

2. •54% of Households Have
Someone Who's Been Without Work
This Year
http://www.stumbleupon.com/su/2TS9R3/www.theatlantic.com/business/archive/2010/04/54-of-households-have-
someone-whos-been-without-work-this-year/39263/

3. The Census Bureau projects
By 2018, that there will be roughly 21.8
million more adults in the U.S
than in 2008

4. 95 percent of the increase in population will
be over 55
and more than half will be over 65

5. A potential gap of 6 million unfilled jobs

6. Nearly half of these jobs will be in
the social sectors
• Health Care and Social Assistance
• Educational services
• Nonprofits
• The Performing Arts
• Museums
• Libraries
• Government

9. Permanent White Water

10. ongoing uncertainly
• A time of
and turbulence we can't
see where these changes
are headed although we
want to make certain when
tossed from the boat we swim
rather than sink.
-Peter B. Vaill

11. ―We have no idea what is going to
happen in the future, no one has a clue
what the world will be like in even 5
years. The only thing that any of us can
know for certain life will continue to
change at a rapid pace.―
-Sir Ken Robinson

12. The only constant is

13. • Rate of change is accelerating.

14. Everyone naturally avoids and fears change

15. People want things to stay the same
but at the same time get better.

16. Hope is not
a job search strategy

17. BUT
All growth, progress, advancement requires

18. A

19. Law of Control
you feel POSITIVE about yourself

20. to the degree in which you
feel
In Control

21. You feel negative
to the degree that you feel

22. not in control

23. Whatever you sow
you will reap

24. Then plant
different seeds

25. “Am I able?”

26. “Am I willing”

27. I CAN’T
I WON’T

28. • Often we are not willing to do what it takes
to achieve our goals.
» Jan Peter Aursnes

29. Neuroscience

30. • when you’re in the
unknown sometimes
experience gets in the
way

31. Habituation

32. • http://www.youtube.com/watch?v=oSQJP4
0PcGI&feature=player_embedded

34. Aug 1929 – Mar 1933

35. How Most People look for Work
• Want Ads/ Sunday Papers
• Internet
• Employment Agencies
• Word of Mouth
• Direct Contact with Employers

36. How Employers Fill Jobs
• Internal Networks
• Job Postings
• External Networks (Professional
Organizations)
• Placement Employment Agencies
• Civil Service Lists

37. How do you look for job openings
• Job Boards percentage of job-
seekers who actually get their jobs
off the boards is relatively low about
5-10 percent
• Recruiters -- About 10-20 percent
of people in search find their jobs
through recruiters

38. • Cold Calling -- Approximately 10-
20 percent of people in search find
their jobs by cold calling on potential
decision makers in companies
• Networking -- Close to 70-80
percent of people in search get their
jobs through networking

39. CareerXroads 8th Annual Source
of Hire Study:
CareerBuilder is accountable for 3.95%
of external hires
Monster 3.14%
HotJobs 1.35%

40. 27.3% of new hires resulting from
employee referrals
80% of jobs found from networking
Adriana Llames

41. http://hiremecapitaldistrict.posterous.com/

43. Insanity
doing the same thing over and
over again and expecting
different results.
Albert Einstein

44. How do your actions track
to things that are important

45. • Jobs seekers spend 68% of their time
looking at online job postings
• –and less than one-third of their time
reaching out to others (UpMo.com)

47. Google search
• ―write a resume‖ - 21,600,000 results
• ―resume advice‖ - 53,700,000 results
• ―cover letter advice‖ - 24,800 results

49. Evaluation:
the most important part of the process

50. Failure is success if we learn from it
» Malcolm Forbes

51. The recession is not the
obstacle.
The obstacle is to abandon conventional job
hunting methods

52. ―If you don’t know where you’re
going, any road will get you there.‖
- Cheshire Cat

53. • “You can’t hit a target you can’t see.
You can’t accomplish wonderful things
with your life if you have no idea of
what they are. You must first become
absolutely clear about what you want.‖
—Brian Tracy, Maximum Achievement

54. Be concrete
• The more specific you are about what you
want to do, the easier it becomes to
develop a strategy to accomplish it.

55. Strategy Before Tactics
Why?
Because you fill sandbags before a flood.
Because you don’t ask someone to marry
you before you ask her on a date.

56. So What is your Plan
a fool with a plan can
beat a genius with no
plan.
-- Boone Pickens

57. Mark Granovetter Study
Getting a Job
• 56% of people find employment through a
personal connection
• 18.8 Advertisements/ Placement Agencies
• 20% Applied Directly

58. The Strength of
Weak Ties
Of those who used a contact to get a job
16.7% saw their contact regularly
55.6% saw their contact only occasionally
28% saw their contact rarely
• http://www.flickr.com/photos/alishalynn/3362812680

59. People were not getting job through
their friends, they were getting jobs
through their associations

60. 1973

63. Focus on the who before the how.
Liz Lynch

64. Relationship Centric Goals
Who Can Accelerate my Ability to Achieve
that Goal

65. Those with
specialized knowledge

66. Those who actively network

67. Those who've already achieved

68. TOP 3 Job Search Mistakes Most People are
Making
You believe networking yields instant
results
http://www.mscareergirl.com/2010/03/24/3-job-search-mistakes-most-people-are-making/

69. Job search
is a workflow.
Think farming.
NO SHORTCUTS.
NO SILVER BULLETS.
@jtomblanco

70. Using your contacts insight just as a resume
conduit creates a huge missed opportunity

71. Instead, ask for insight and gather data

72. • Ask what their department is working on
• What business opportunities their company is focused
on
• How they interface with the department you’re interested
in
• What are the top corporate initiatives, and company
concerns/risks?
• What bothers your contact about their company
• What’s bugging their boss?

73. • Real relationships are patterns of mutual
investment.
I invest in you, you invest in me.
» Umair Haque

74. • The reason very few people are willing to
refer job leads and opportunities is
because they don’t yet trust you enough to
make a referral.

75. start giving back before you start
taking

76. • Favors are the currency of success.
» Tim Sanders

77. What If You looked for a DATE
the same way you looked for work

81. • http://www.youtube.com/watch?v=7FRwC
s99DWg&feature=player_embedded

82. LinkedIn Profiles - More Accurate
Than Resumes
• "LinkedIn profiles maintained by a
candidate are more accurate than the
Resume maintained by the same
candidate...:
• http://www.fistfuloftalent.com/2010/03/linkedin-profiles---
more-accurate-than-resumes-sad-but-true.html

83. According to recent U.S study by
Cross Tab Marketing:
• 75% of HR departments are now required to
research candidates online. That means they’re
looking candidates up on Google, Facebook,
LinkedIn and Twitter.
• 70% of U.S recruiters and HR professionals say
they have rejected candidates based on
information they found online.
• 85% of employers say that positive online
reputation influences their hiring decisions at least
to some extent. And nearly half say a strong online
reputation influences their decisions to a great
extent.

84. Forzana Ali

89. IF YOUR PRODUCT SUCKS
SOCIAL MEDIA WON’T FIX IT

91. Dominate your niche
http://www.youtube.com/watch?v=PHhfDkLrOpA

93. So, why choose you?
The answer to that question is your
competitive advantage
I will choose you when your advantages are
greater than the competition

94. Examples of your Competitive Advantage
• Hard-to-replicate Talent
• Hard-earned skills
• Higher productivity due to insight or organization
allowing you to be cheaper
• Existing relationships
• A network effect supporting you (respected references
and trusted sources within your job field
• Unique story that resonates with your target audience
• Emotional intelligence
• Connection to community

95. Potential employers want to
see one thing above all else:
PROOF OF YOUR
SKILLS

96. “Brands are built on what
people are saying about you,
not what you’re saying about
yourself.”
Guy Kawasaki

100. Developing your personal brand

102. The Brand Called You Creating your BRAND
• Resume
• http://oddee.com/item_96996.aspx
• http://www.resumebucket.com/sample-cover-letters/Internet/Sample-Google-Administrator-Cover-Letter.html
• http://bokardo.com/archives/the-blog-is-the-new-resume/
• http://www.resumerabbit.com/index.jsp?pid=c7d63b3c64a2198cfa05e529eaaf9903&AID=5835241&CJPID=3423657
• http://www.employmentdigest.net/2009/09/resume-keywords-for-job-search-success/
• Cover Letter
• http://snipr.com/k6aos#job
• http://www.gradversity.com/guerrilla-cover-letters/
• References
• Business Card
• http://www.bitrebels.com/geek/cool-and-unusual-business-card-designs/
• http://creativebits.org/cool_business_card_designs
• http://www.mydropcard.com/
• http://businesscard2.com/
• Creating a Bio
• http://www.personalbrandingblog.com/18-sources-of-personal-branding-credibility/
• Portfolio
• http://www.employmentdigest.net/2009/08/when-to-introduce-your-30-60-90-day-plan-to-a-hiring-manager/
• http://www.visualcv.com/www/indexc.html
• http://jefffisherlogomotives.blogspot.com/2008/06/prepare-for-any-marketing-or-promotion.html
• Web-site
• www.Myhusbandneedsajob.com
• http://www.yola.com/
• Blog
• http://www.weebly.com/
• http://www.posterous.com/
• http://www.twittershouldhireme.com/
• Linkedin Profile
• http://www.youtube.com/watch?v=IzT3JVUGUzM&feature=related
• Facebook Profile
• Twitter Profile
• Video Resume
• http://www.islandreefjob.com/#/Clare
• http://www.youtube.com/watch?v=NApAlPH4hqA
• http://vimeo.com/437470
• Wardrobe
• http://www.ordinarypeopleonly.com/wp-content/uploads/2008/11/guidelines.pdf
• Email
• http://www.constantcontact.com/features/tours.jsp
• Interviewing Skills
• http://www.howtonailaninterview.com/
• http://www.theladders.com/career-advice/7-interview-questions-uncover-corporate-culture
Mistake #7: Not memorizing a 90-second "verbal resume."

103. Only 2 years ago, employers spent
• about $30 billion on
advertising, career fairs, and headhunters
with about $8.5 billion of that spent on
newspaper, job board, and other forms of
recruitment advertising.

104. • As the recession hit in 2008 and 2009, the
total spending on recruitment
advertising dropped by about two-thirds
to about $3.5 billion:

106. Market Share 2010
14.46% 9.55% 3.01%
71.07%

109. The Greatest enemy of your continued
development is your Comfort Zone

110. Life Is learning –
• when you settle in and become overly
content with what you (already) know, you
stifle your own personal growth and
development.
Emily Jasper

111. Time is the most valuable coin in your
life
you and you alone will determine how
that coin will be spent
Carl Sagan

112. The gift of
unemployment is………
TIME
Douglas E. Welch

113. Human beings are to independent action

114. what cats are to
swimming.

115. "You cannot build a reputation
on what you are going to do."
-Henry Ford

117. • Experience comes with time
• No shortcuts

118. Good Judgment comes with
experience

119. And experience comes from bad
judgment

121. If things are not going well
then you’ll probably learn allot
and get better later

122. FAIL FAST

123. Learn Fast

124. FIX FAST

125. • Ben Thomas
• usabjt@labor.state.ny.us

126. • http://myfirstfail.com/wp-content/uploads/2009/06/mff-eviltwin.jpg
• http://www.redwinebuzz.com/winesooth/wp-content/uploads/2009/02/sign-realitycheck.jpg
• http://media.photobucket.com/image/acceptance/salviaforme/album2/pastsign.jpg
• http://static5.channels.com/thumbnails/-choice-tv--f198995.jpg
• http://www.thebusyfool.com/wp-content/uploads/2009/05/fotolia_5665994_xs.jpg
• http://careersuccess.typepad.com/my_weblog/2010/01/what-are-you-getting-better-at.html
• http://www.personalbrandingblog.com/msnbc-misunderstands-role-of-social-media-in-job-
search/?utm_source=twitterfeed&utm_medium=twitter