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Inf luence in the design of web sites
Split/Multivariate Test Like Crazy!
Optimize Design
Scratch my back, I’ll scratch yours.
Source: http://visualwebsiteoptimizer.com
30% more signups than the original “Start a Highrise Account”
People will do things that they see other people are doing.
People will tend to obey authority figures
People are easily persuaded by other people that they like.
Paul Bloom, TED Talk
Perceived scarcity will generate demand.
6.3%

increase in sales
If people commit, orally or in writing, to an idea or goal, they
are more likely to honor that commitment
- Dan Ariely, TED Talk
 Test Everything
 Learn Persuasion Tactics
 http://visualwebsiteoptimizer.com
 http://www.getelastic.com
 http://www.ted.com
 http://www.linkedin.com/in/jozzua
 http://www.jozzua.com/

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Persuasion design