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Persuasion design
1.
Inf luence in
the design of web sites
2.
3.
Split/Multivariate Test Like
Crazy!
4.
Optimize Design
5.
Scratch my back,
I’ll scratch yours.
6.
Source: http://visualwebsiteoptimizer.com
7.
30% more signups
than the original “Start a Highrise Account”
8.
People will do
things that they see other people are doing.
9.
10.
11.
People will tend
to obey authority figures
12.
13.
14.
People are easily
persuaded by other people that they like.
15.
Paul Bloom, TED
Talk
16.
17.
18.
Perceived scarcity will
generate demand.
19.
20.
6.3% increase in sales
21.
If people commit,
orally or in writing, to an idea or goal, they are more likely to honor that commitment
22.
23.
24.
- Dan Ariely,
TED Talk
25.
26.
27.
Test Everything
Learn Persuasion Tactics
28.
http://visualwebsiteoptimizer.com http://www.getelastic.com
http://www.ted.com
29.
http://www.linkedin.com/in/jozzua http://www.jozzua.com/
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