Friday Brown Bag presentation to discuss the banner ad media buying possibilities and technical specs.

1. Web Banner Ads
What we can do technically?
How do we do it through the Paulsen process?

2. Technology (format types)
• Flash .SWF
– Animated banners (no limits on interactive)
– Uses jpg compression to reduce size
– Contains clickTAG code (sometimes custom)
• Animated .GIF
– Animated banners (limited with no interaction)
– Uses lossless compression (gradients not welcome)
• Static .JPG or .GIF
– Jpg compression for gradient/natural images
– Gif compression for high contrast logos/graphics

3. Technology (media rich banners)
Additional Info from adspecs.yahoo.com
•Rich Media Types
•Expandable Banner Ads Example
•Video Ads Example
•Floating Ads Example
•Tear Back Ads Example
•Flash Interactive Banner Ads Example
•RSS / XML / Dynamic Data - Maximize your message using Dynamic Data Feeds (RSS)
•Rich Media Widgets – adds a social aspect to flash banners Examples
•Rich Media Vendors
•adInterax - website
•EyeBlaster Inc. - website
•Interpolls Network Inc. - website
•PointRoll, Inc.- website

4. Banner sizes
Info from www.webpencil.com
Horizontal banner ad
Button Ads
Square & Rectangle Ads
Vertical Skyscrapers

5. Example Banner Restrictions
Banner Dimensions and File Sizes
Banner Pixel size File size File size
(width x depth) (static) (*animated)
Header/Footer 468x60 20kb 30kb
Sidebar 135x175 20kb 30kb
*Maximum 15 seconds animation run time.
File formats accepted: GIF, JPEG, or SWF. Flash files (SWF) must include the following code
as an action on a button on the background layer. The button should cover the full
dimensions of the ad (this makes the entire ad clickable).
on (release) {
getURL (url, window=“_blank”);
}

6. Examples of Cool Banners
http://www.bannerblog.com.au/2009/04/puma_lift.php
http://www.bannerblog.com.au/2009/04/lynx_rock_paper_scissors.php
http://www.bannerblog.com.au/2009/04/guitar_hero_metallica.php
http://www.yankton.net/
http://www.interpolls.com/standardrichmedia.html
http://www.webpencil.com/rich_media.php
Warning! Always be sure there are no extra charges for placing rich media ads.