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Italy, com area mc and ncc report for q3, 2010
1. Communication Area
MC & NCC Report for Q3, 2010
Elena Gaffurini, MCVP PR
Evgenia Berestneva, MCVP IM
Alessio Esposito, NCC Web-Manager
Raffaele Triggiano, NCC Brand Audit
Rafael Campos, NCC Social Media
2. Information Management
Q3 Achievements
+ NCC Team election/management
+ IC Italy promotion
+ National Projects MRKG/promo
+ AIESEC Italy Annual Report 09|10
+ National Wiki Structure
+ Election in CMU 10|11 (Global Com Team)
+ Recruitment planning/coaching/materials
+ EBC broadcasting
Q3 Not Done
-Social Media / Web-page development Strategy
-MC Transition Ouputs
-Knowledge Management Drive
-X+L drive
-Not working on recruitment in summer
-Conferences Promotion
-Myaiesec.net members tracking LCs
-Internal Communication structure in LCs
-ICX promotion of LCs in myaiesec.net
Q4 Focuses
1) Recruitment analysis/follow up
2) OGX promotion
3) Raising/Matching Drive
4) X+L education/drive
5) ICX promo by LCs
6) Internal Communication in LCs
7) Myaiesec.net usage
8) Knowledge Management
9) IM area evaluation
10) Members mngt in LCs
11) Web-page for national projects
12) Social media special campaigns
13) On-line promo/marketing
national projects
14) CMU: Impact Report
15) CMU: Global Fan-page
development
3. Web-page
Q3 Achievements
+ Taken a look at the international network*
+ Taken a look at web-pages of LCs
+ Updating MC web-page
+ Sharing new tools for MC and LCs web-
pages (Wibiya Toolbar)
+ Google analytics install on web-pagec
Q3 Not Done
- Creating specific suggestions to pass for
each LC web-page
- Providing education to LCs in order to
modify their own website
- SEO optimization
- Google adv
Q4 Focuses
1) Creating new template for the
national web-page
2) Proving education to LCs in
order to modify their own
website
3) Finalizing each LC web-page
4) Working on national web-page
weywords
5) Promoting new LCs web-pages
6) Looking for online free
promotion
7) Analyze statistic of visitors etc
4. Web-page
Due to crash of counter on web-page, here is monthly data from 15.09 to 15.10.2010
To work on:
1) Pageviews (Average=10,000)
2) Time on Site (Average=2 min)
3) Bounce Rate (Average=50%)
Increase dynamic of web-page
Make it more interactive
Install counter on all pages
5. Brand Audit
Q3 Achievements
+ Realization of Market Analysis
Questionnaire and of the documents
Structure and Analysis of Market Analysis
Questionnaire (a sort of HOW TO DO IT)
Q3 Not Done
-on-line version of Market Analysis
-Education for LCs
6. Social Media
Q3 Achievements
+ Social Media research.
+ Change the template of social medias.
http://aiesecitaly.blogspot.com/
http://twitter.com/AIESECItaly
http://www.youtube.com/user/aiesecita
http://www.facebook.com/AIESECItaly
+ Installation of tracking tools.
+ Interconnection of social media
+ Blog updating
+ Post more frequently.
Q3 Not Done
-Schedule and framework for feeding
-Long term social media strategy
-Short term campaign in social media
-Blog finalization with pictures/movies
-Education for LCs on social media
Q4 Focuses
1) Campaign to attract traffic
2) Track statistic of LCs
3) Work closer to LCs (education
and support).
4) Framework and time-line feeding
5) Support MC in others activities.
