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E-Skyline LLC

  Mobile Applications, Web
Development and Social Media
         Marketing
Table of Contents
1)Introduction to Mobile Apps and
Facts about the Mobile Market.
2) Introduction and Layout Of E-Skyline
Mobile Web Development and Web
App Platform.
3) Social Media Networking
1,342% Growth in Retail, Restaurants
Verticals Growth in Mobile Campaigns
Q1 2010 v. Q1 2011, % growth
Source: Millennial Media                           Six verticals experienced triple-digit growth – or greater – year-over-
                                                   year according to Millennial Media's Q1 2011 report released in
                                                   June.
      1342%

                                                   Health: Fitness & Wellness is a newcomer on a ranking of top
                                                   advertising verticals. This is an indication that advertisers in new
                                                   verticals are starting to take a keen interest and to heavily invest in
                          723%                     creating a mobile presence.



                                               379%

                                                                   242%
                                                                                   183%
                                                                                                    130%



      Retail &          Automotive             Finance         Telecomm        Health: Fitness     Education
    Restaurants                                                                  & Wellness




  More than Talk: Action in Mobile Marketing
                                                               3
Impressions: Android– 53%, iOS– 28%
 Device OS Mix
 April 2011, % of campaigns
 Source: Millennial Media

   Device Impression Share                       Smartphone OS Mix

                                                           1% 1%
                                                      1%                            Smartphones represented

       16%                                                                          68% of the connected

                                                 16%                                device impressions on the
                                                                                    Millennial Media network.
                                                                                    Of smartphones on the
16%                            68%
                                                                     53%            Millennial network, the two

                                                28%                                 most popular platforms by
                                                                                    share of impressions were
                                                                                    Android (53%) and iOS
                                                                                    (28%).
                                                Android            iOS
           Smartphones                          RIM                Other
           Feature Phones                       Symbian            Windows Mobile
           Connected Devices




   More than Talk: Action in Mobile Marketing
                                                      4
26% Drive to App Downloads
Mobile Advertiser Campaign Destination Goals
April 2011, % of campaigns
Source: Millennial Media

                                                                              Almost half of mobile
                                                                              campaigns on the Millennial
                                                                              network were driving traffic to
           49%
                                                                              a website, while 26% sent users
                                                                              to the an app download
                                                                              page. The last quarter were
                                                                              aiming to send traffic to a

                                        26%
                                                                              custom landing page.
                                                              25%




        Traffic to site          Application download   Custom landing page




  More than Talk: Action in Mobile Marketing
                                                          5
128% Growth in Campaigns over 2 Years
 Category Share in Mobile Display Ads
 3-month average share ending March 2011, US mobile subscribers
 Source: comScore
                                                                  Research from comScore estimates
                                                                  that 689 advertisers used mobile
                                                                  display advertising campaigns to
    Used Browser                                        19.1%
                                                                  reach consumers, up 128% from two
                                                                  years prior.


        Used App                                15.9%
                                                                  Mobile content and publishing
                                                                  contributed to half of all products
                                                                  advertised on mobile device. 26% of
   Saw ad on web                                                  mobile display advertisements were
                          5.0%
    or within App
                                                                  for consumer discretionary goods, IT
                                                                  accounted for 7%, and financial
                                                                  services accounted for 6% of mobile
Responded to SMS
                      3.5%
       ad                                                         display ads.




   More than Talk: Action in Mobile Marketing
                                                          6
Local Mobile Ads: 51% Share by 2015
Local vs. National Ad Spend in Mobile
2010-2015, US$ billions
Source: BIA/Kelsey


                                                                          In a more conservative
                                                                          forecast, BIA/Kelsey says that total US
                                                                          mobile ad spending will grow from
                                                                          $790 million in 2010 to $4 billion in 2015.
                                                                          The local portion of that total is
                                                                  $2.84
                                                                          projected to increase from $404 million
                                                                          to $2.8 billion.
                                                       $2.03

                                               $1.40
                                                                          Among the drivers of mobile ad
                              $0.99
               $0.89                                                      revenue growth are smartphone
 $0.40                                                            $1.22
                                                       $0.92              penetration, mobile web usage and
                              $0.61            $0.73
 $0.39         $0.49
                                                                          related increases in ad inventory.
  2010          2011          2012             2013    2014       2015

                                National       Local



  More than Talk: Action in Mobile Marketing
                                                              7
13.1 Million Mobile Consumers
Mobile Retail Users, by Access Method
2010 Study, Audience in millions
Source: Millennial Media, comScore
                                                             In total, 13.1 million consumers perform
                                                             mobile retail. Of those, almost 63% (8.2
                                                             million) use their mobile browser.
       13.1
                                                             Another 32% (4.2 million) use SMS text
                                                             messaging, while 24% (3.2 million) use
                                                             an app. About 42% use mobile devices

                            8.2                              for research. Actual purchasing via
                                                             mobile devices is performed by 38% of
                                                             mobile consumers, while 29% do
                                             4.2             comparison shopping.
                                                       3.2




      Total              Browser             SMS       App




More than Talk: Action in Mobile Marketing
                                                   8
Mobile Shoppers are Young, Wealthy

Mobile Retail Users, by Income
2010 Study, % of audience                                                            In terms of mobile impact and
Source: Millennial Media, comScore
                                                                                     adoption of what’s new, mobile retail
                                                                               34%   users skew younger and wealthier
                                                                                     than the general mobile
                                                                                     audience, according to data from
                                                                         27%
                                                                                     “Mobile Intel Series: Retail” from
                   23%
                                           21%                                       Millennial Media and comScore.
                                     20%
                                                             18%
  16%                    16%
                                                       15%                           34% of mobile retail users earn
                                                                                     $100,000 or more annually, and 18% of
        11%
                                                                                     mobile users earn $75,000 to $99,000.


                                                                                     About the same percentage of
    <$25K         $25K to $50K       $50K to $75     $75K to <$100K      $100K+      mobile retail users (21%) as overall
                Total mobile audience              Mobile retail users               mobile users (20%) earns $50,000 to
                                                                                     $74,000. Below this income
                                                                                     bracket, overall mobile users have a
  More than Talk: Action in Mobile Marketing                                         larger share.
                                                                   9
Half Make Purchases with a Smartphone
 Consumer Smartphone Usage
 May 2011, % of respondents
 Source: Prosper Mobile Insights


                                                                  81% of smartphone users have used
  Texting                                                 21.6%
                                                                  their smartphone to browse or look for
 Internet                                        16.7%            products or services and 50% have

   Email                                        15.7%             made a purchase with their
                                                                  smartphone, according to research
     Call                  7.8%
                                                                  from Prosper Mobile Insights. Additional
    GPS                 6.9%                                      marketing-based activities are even
                                                                  more popular, including receiving
Facebook             5.9%
                                                                  special offers by text message (54%) or
    Apps          4.9%
                                                                  scanning a QR code, about 58%.
   News           2.0%

Bluetooth         2.0%

Calendar      1.0%




   More than Talk: Action in Mobile Marketing
                                                         10
123% Growth in Mobile Purchasing
Consumer Trend in Mobile Purchases
2009-2010, % of consumers making 1 or more m-purchase                           Oracle and ATG research finds that
Source: Oracle / ATG
                                                                                three in 10 (29%) US consumers have
                                                                                made at least one purchase via mobile
                                                                                device --123% more than the 13% of
                           41%
                                                     40%
                                                                                consumers in November 2009.


                                                                          29%   40% of consumers age 18-34 had made
                                                           27%
                                                                                a mobile purchase as of December
23%                              23%           23%
                                                                                2010, up 74% from 2009. 27% of 34-54-
                                                                    17%         year-old consumers had made a
                 13%                                                            mobile purchase as of December
      11%
                                       9%
            7%
                                                                                2010, an increase of 145% from 11% 13
                                                                                months earlier.
  November 2009                   July 2010             December 2010

                                                                                While only 17% of consumers 55 and
              18-34      35-54      55 and older     Overall
                                                                                older had made a mobile purchase in
                                                                                2010, it’s up 142% from 7% recorded in

  More than Talk: Action in Mobile Marketing                                    2009.
                                                               11
Mobile Social Networking Up 10%
Mobile Content Usage
Jan. 2011 v. April 2011, 3-month average share
Source: comScore
                                                                     By the next month, the frequency of activities such as
                                                                     mobile social networking grew about 10% between
                                                                     January 2011 and April 2011. Twenty-eight percent of US
  68.1% 68.8%
                                                                     mobile subscribers accessed a social networking site via
                                                                     mobile phone in April, compared to 25.3% in January.
                                                                     Mobile gaming also grew by about 10% in that period.


                             39.1%             37.8%
                     37.0%
                                       35.4%

                                                                28.0%
                                                        25.3%                      26.2%
                                                                           23.7%

                                                                                           16.5% 18.0%




 Sent text message   Used browser     Used downloaded  Accessed social     Played Games    Listened to music
  to another phone                          apps      networking site or                   on mobile phone
                                                            blog


                     3 months ending Jan. 2011             3 months ending April 2011



  More than Talk: Action in Mobile Marketing
                                                               12
Next Smartphone, Android or iOS?
Desired OS of Next Smartphone
2010 v. 2011, % of consumers who plan to
purchase new smartphone                                  Nielsen data shows that Android has taken the lead on Apple
Source: The Nielsen Company
                                                         iOS as the most desired OS for consumers planning on getting
                                                         a new smartphone in the next year. 31% of consumers desire
                                                         the Android OS, narrowly beating the 30% who want iOS.
                             33%                         About one-fifth remain unsure.
                31%
                                     30%

         26%



                                                                                                             20%
                                                                                                       18%



                                                12%
                                                        11%

                                                                        7%
                                                                                6%

                                                                                          2%    1%

           Android                iOS           RIM BlackBerry        Microsoft Windows   Palm/WebOS    Not sure
                                                                            Mobile

                                               July-Sept. 2010          Jan.-Mar 2011


  More than Talk: Action in Mobile Marketing
                                                                 13
Smartphones: 68% of Impressions
Connected Device, Category Mix
April 2011, % share
Source: Millennial Media
                                                            Combining smartphones, feature phones and
                                                            connected devices, Millennial Media finds that
                                                            smartphones accounted for more than two in three
                   16%
                                                            mobile impressions onto the Millennial mobile
                                                            advertising network in May 2011. Feature phones
                                                            (17%) and connected devices (16%) were
                                                            responsible for virtually equal shares.
        16%                                    68%

                                                            Within connected devices, mobile gaming devices
                                                            and MP3 players combined to generate 70% of the
                                                            connected device impressions, and tablets
                                                            accounted
                                                            for another 29%.

              Smartphones             Feature Phones

              Connected Devices



  More than Talk: Action in Mobile Marketing
                                                       14
Total Data Costs Drop 43% YOY
Smartphone Data: Effective Cost per MB
Q1 2010-Q1 2011, Total data charge/Data consumption
Source: The Nielsen Company
                                                                             Perhaps more importantly, the
                                                                             amount the average
                                                                             smartphone user pays per unit
                                                                             of data has dropped by 43%
       $0.14
                          $0.13                                              percent in the last year, from 14
                                                                             cents per megabyte (MB) to 8
                                               $0.10                         cents per MB, according to The
                                                         $0.09
                                                                   $0.08     Nielsen Company.


                                                                             Even as data usage has almost
                                                                             doubled, most users are paying
                                                                             around what they did a year
                                                                             ago for data – meaning a lower
                                                                             cost per unit of data
       Q1 2010           Q2 2010               Q3 2010   Q4 2010   Q1 2011
                                                                             consumed.




  More than Talk: Action in Mobile Marketing
                                                         15
“Data Tsunami” – 89% Growth Y-o-Y

Data Usage in MB by Mobile Operating System
Q1 2010-Q1 2011, Average MB per user
Source: The Nielsen Company                                                It is a mobile “data tsunami”
                                                                           according to Nielsen, with app-

                                                                   582     friendly OS phones at the epicenter.
                                                     525                   Consumers with iPhones and Android
                                        495
                                                                           smartphones consume the most
                                                                   492
                       381                           468                   data: 582 MBs per month for the
                                        415                                average Android owner and 492 MBs
     312
                       354                                      317
     319                                                                   for the average iPhone user.
                                                     205
                       169                                         174
     233                                227
                                                 149                       Overall, in the last 12 months, the

                       102                           103
                                                                   127     amount of data the average
      81                                 95
                                                                           smartphone user consumes per
    Q1 2010          Q2 2010          Q3 2010       Q4 2010      Q1 2011
                                                                           month has grown by 89%, from 230
        Android OS                Apple iPhone          Blackberry OS      MB in Q1 2010 to 435 MB in Q1 2011.
        Windows Mobile            Windows Phone 7




 More than Talk: Action in Mobile Marketing
                                                           16
Ranked 4th: Making Phone Calls
Top 10 Essential Smartphone Functions
May 2011, % of respondents
Source: Prosper Mobile Insights



       Texting                                           21.6%   Prosper Mobile Insights asked
                                                                 smartphone users what smartphone
       Internet                                 16.7%
                                                                 function they cannot live without, and
         Email                                 15.7%             one in five (22%) said texting, followed
                                                                 by internet (17%) and texting (16%).
           Call               7.8%

          GPS               6.9%
                                                                 Interestingly, showing just how diverse a
     Facebook            5.9%                                    device the smartphone has
                                                                 become, only 8% of users cited making
         Apps         4.9%
                                                                 phone calls as an indispensible feature
         News          2.0%                                      of a smartphone – but it still was ranked

     Bluetooth         2.0%                                      fourth overall.

     Calendar       1.0%




  More than Talk: Action in Mobile Marketing
                                                        17
72.5 Million Owners and Growing
U.S. Smartphone Market, by Platform
Dec. 2010-March 2011, 3-month average share             MobiLens data from comScore released in May indicates 72.5
Source: comScore
                                                        million people in the US owned smartphones by March
                                                        2011, up 15% from the preceding three-month period. Google
                                                        Android continued its trend of luring US smartphone
                                                        subscribers from RIM Blackberry, though RIM retained its

             34.7%                                      number two position. Android gained about 21% market
                           31.6%                        share from December 2010, rising from 28.7% to 34.7%.
  28.7%
                                         27.1%
                                                   25.0%        25.5%




                                                                                8.4%
                                                                                           7.5%

                                                                                                  3.7%          2.8%

        Google                     RIM                      Apple                   Microsoft            Palm

                                3 months ending Dec. 2010           3 months ending March 2011



  More than Talk: Action in Mobile Marketing
                                                                    18

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E skyline LLC

  • 1. E-Skyline LLC Mobile Applications, Web Development and Social Media Marketing
  • 2. Table of Contents 1)Introduction to Mobile Apps and Facts about the Mobile Market. 2) Introduction and Layout Of E-Skyline Mobile Web Development and Web App Platform. 3) Social Media Networking
  • 3. 1,342% Growth in Retail, Restaurants Verticals Growth in Mobile Campaigns Q1 2010 v. Q1 2011, % growth Source: Millennial Media Six verticals experienced triple-digit growth – or greater – year-over- year according to Millennial Media's Q1 2011 report released in June. 1342% Health: Fitness & Wellness is a newcomer on a ranking of top advertising verticals. This is an indication that advertisers in new verticals are starting to take a keen interest and to heavily invest in 723% creating a mobile presence. 379% 242% 183% 130% Retail & Automotive Finance Telecomm Health: Fitness Education Restaurants & Wellness More than Talk: Action in Mobile Marketing 3
  • 4. Impressions: Android– 53%, iOS– 28% Device OS Mix April 2011, % of campaigns Source: Millennial Media Device Impression Share Smartphone OS Mix 1% 1% 1% Smartphones represented 16% 68% of the connected 16% device impressions on the Millennial Media network. Of smartphones on the 16% 68% 53% Millennial network, the two 28% most popular platforms by share of impressions were Android (53%) and iOS (28%). Android iOS Smartphones RIM Other Feature Phones Symbian Windows Mobile Connected Devices More than Talk: Action in Mobile Marketing 4
  • 5. 26% Drive to App Downloads Mobile Advertiser Campaign Destination Goals April 2011, % of campaigns Source: Millennial Media Almost half of mobile campaigns on the Millennial network were driving traffic to 49% a website, while 26% sent users to the an app download page. The last quarter were aiming to send traffic to a 26% custom landing page. 25% Traffic to site Application download Custom landing page More than Talk: Action in Mobile Marketing 5
  • 6. 128% Growth in Campaigns over 2 Years Category Share in Mobile Display Ads 3-month average share ending March 2011, US mobile subscribers Source: comScore Research from comScore estimates that 689 advertisers used mobile display advertising campaigns to Used Browser 19.1% reach consumers, up 128% from two years prior. Used App 15.9% Mobile content and publishing contributed to half of all products advertised on mobile device. 26% of Saw ad on web mobile display advertisements were 5.0% or within App for consumer discretionary goods, IT accounted for 7%, and financial services accounted for 6% of mobile Responded to SMS 3.5% ad display ads. More than Talk: Action in Mobile Marketing 6
  • 7. Local Mobile Ads: 51% Share by 2015 Local vs. National Ad Spend in Mobile 2010-2015, US$ billions Source: BIA/Kelsey In a more conservative forecast, BIA/Kelsey says that total US mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015. The local portion of that total is $2.84 projected to increase from $404 million to $2.8 billion. $2.03 $1.40 Among the drivers of mobile ad $0.99 $0.89 revenue growth are smartphone $0.40 $1.22 $0.92 penetration, mobile web usage and $0.61 $0.73 $0.39 $0.49 related increases in ad inventory. 2010 2011 2012 2013 2014 2015 National Local More than Talk: Action in Mobile Marketing 7
  • 8. 13.1 Million Mobile Consumers Mobile Retail Users, by Access Method 2010 Study, Audience in millions Source: Millennial Media, comScore In total, 13.1 million consumers perform mobile retail. Of those, almost 63% (8.2 million) use their mobile browser. 13.1 Another 32% (4.2 million) use SMS text messaging, while 24% (3.2 million) use an app. About 42% use mobile devices 8.2 for research. Actual purchasing via mobile devices is performed by 38% of mobile consumers, while 29% do 4.2 comparison shopping. 3.2 Total Browser SMS App More than Talk: Action in Mobile Marketing 8
  • 9. Mobile Shoppers are Young, Wealthy Mobile Retail Users, by Income 2010 Study, % of audience In terms of mobile impact and Source: Millennial Media, comScore adoption of what’s new, mobile retail 34% users skew younger and wealthier than the general mobile audience, according to data from 27% “Mobile Intel Series: Retail” from 23% 21% Millennial Media and comScore. 20% 18% 16% 16% 15% 34% of mobile retail users earn $100,000 or more annually, and 18% of 11% mobile users earn $75,000 to $99,000. About the same percentage of <$25K $25K to $50K $50K to $75 $75K to <$100K $100K+ mobile retail users (21%) as overall Total mobile audience Mobile retail users mobile users (20%) earns $50,000 to $74,000. Below this income bracket, overall mobile users have a More than Talk: Action in Mobile Marketing larger share. 9
  • 10. Half Make Purchases with a Smartphone Consumer Smartphone Usage May 2011, % of respondents Source: Prosper Mobile Insights 81% of smartphone users have used Texting 21.6% their smartphone to browse or look for Internet 16.7% products or services and 50% have Email 15.7% made a purchase with their smartphone, according to research Call 7.8% from Prosper Mobile Insights. Additional GPS 6.9% marketing-based activities are even more popular, including receiving Facebook 5.9% special offers by text message (54%) or Apps 4.9% scanning a QR code, about 58%. News 2.0% Bluetooth 2.0% Calendar 1.0% More than Talk: Action in Mobile Marketing 10
  • 11. 123% Growth in Mobile Purchasing Consumer Trend in Mobile Purchases 2009-2010, % of consumers making 1 or more m-purchase Oracle and ATG research finds that Source: Oracle / ATG three in 10 (29%) US consumers have made at least one purchase via mobile device --123% more than the 13% of 41% 40% consumers in November 2009. 29% 40% of consumers age 18-34 had made 27% a mobile purchase as of December 23% 23% 23% 2010, up 74% from 2009. 27% of 34-54- 17% year-old consumers had made a 13% mobile purchase as of December 11% 9% 7% 2010, an increase of 145% from 11% 13 months earlier. November 2009 July 2010 December 2010 While only 17% of consumers 55 and 18-34 35-54 55 and older Overall older had made a mobile purchase in 2010, it’s up 142% from 7% recorded in More than Talk: Action in Mobile Marketing 2009. 11
  • 12. Mobile Social Networking Up 10% Mobile Content Usage Jan. 2011 v. April 2011, 3-month average share Source: comScore By the next month, the frequency of activities such as mobile social networking grew about 10% between January 2011 and April 2011. Twenty-eight percent of US 68.1% 68.8% mobile subscribers accessed a social networking site via mobile phone in April, compared to 25.3% in January. Mobile gaming also grew by about 10% in that period. 39.1% 37.8% 37.0% 35.4% 28.0% 25.3% 26.2% 23.7% 16.5% 18.0% Sent text message Used browser Used downloaded Accessed social Played Games Listened to music to another phone apps networking site or on mobile phone blog 3 months ending Jan. 2011 3 months ending April 2011 More than Talk: Action in Mobile Marketing 12
  • 13. Next Smartphone, Android or iOS? Desired OS of Next Smartphone 2010 v. 2011, % of consumers who plan to purchase new smartphone Nielsen data shows that Android has taken the lead on Apple Source: The Nielsen Company iOS as the most desired OS for consumers planning on getting a new smartphone in the next year. 31% of consumers desire the Android OS, narrowly beating the 30% who want iOS. 33% About one-fifth remain unsure. 31% 30% 26% 20% 18% 12% 11% 7% 6% 2% 1% Android iOS RIM BlackBerry Microsoft Windows Palm/WebOS Not sure Mobile July-Sept. 2010 Jan.-Mar 2011 More than Talk: Action in Mobile Marketing 13
  • 14. Smartphones: 68% of Impressions Connected Device, Category Mix April 2011, % share Source: Millennial Media Combining smartphones, feature phones and connected devices, Millennial Media finds that smartphones accounted for more than two in three 16% mobile impressions onto the Millennial mobile advertising network in May 2011. Feature phones (17%) and connected devices (16%) were responsible for virtually equal shares. 16% 68% Within connected devices, mobile gaming devices and MP3 players combined to generate 70% of the connected device impressions, and tablets accounted for another 29%. Smartphones Feature Phones Connected Devices More than Talk: Action in Mobile Marketing 14
  • 15. Total Data Costs Drop 43% YOY Smartphone Data: Effective Cost per MB Q1 2010-Q1 2011, Total data charge/Data consumption Source: The Nielsen Company Perhaps more importantly, the amount the average smartphone user pays per unit of data has dropped by 43% $0.14 $0.13 percent in the last year, from 14 cents per megabyte (MB) to 8 $0.10 cents per MB, according to The $0.09 $0.08 Nielsen Company. Even as data usage has almost doubled, most users are paying around what they did a year ago for data – meaning a lower cost per unit of data Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 consumed. More than Talk: Action in Mobile Marketing 15
  • 16. “Data Tsunami” – 89% Growth Y-o-Y Data Usage in MB by Mobile Operating System Q1 2010-Q1 2011, Average MB per user Source: The Nielsen Company It is a mobile “data tsunami” according to Nielsen, with app- 582 friendly OS phones at the epicenter. 525 Consumers with iPhones and Android 495 smartphones consume the most 492 381 468 data: 582 MBs per month for the 415 average Android owner and 492 MBs 312 354 317 319 for the average iPhone user. 205 169 174 233 227 149 Overall, in the last 12 months, the 102 103 127 amount of data the average 81 95 smartphone user consumes per Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 month has grown by 89%, from 230 Android OS Apple iPhone Blackberry OS MB in Q1 2010 to 435 MB in Q1 2011. Windows Mobile Windows Phone 7 More than Talk: Action in Mobile Marketing 16
  • 17. Ranked 4th: Making Phone Calls Top 10 Essential Smartphone Functions May 2011, % of respondents Source: Prosper Mobile Insights Texting 21.6% Prosper Mobile Insights asked smartphone users what smartphone Internet 16.7% function they cannot live without, and Email 15.7% one in five (22%) said texting, followed by internet (17%) and texting (16%). Call 7.8% GPS 6.9% Interestingly, showing just how diverse a Facebook 5.9% device the smartphone has become, only 8% of users cited making Apps 4.9% phone calls as an indispensible feature News 2.0% of a smartphone – but it still was ranked Bluetooth 2.0% fourth overall. Calendar 1.0% More than Talk: Action in Mobile Marketing 17
  • 18. 72.5 Million Owners and Growing U.S. Smartphone Market, by Platform Dec. 2010-March 2011, 3-month average share MobiLens data from comScore released in May indicates 72.5 Source: comScore million people in the US owned smartphones by March 2011, up 15% from the preceding three-month period. Google Android continued its trend of luring US smartphone subscribers from RIM Blackberry, though RIM retained its 34.7% number two position. Android gained about 21% market 31.6% share from December 2010, rising from 28.7% to 34.7%. 28.7% 27.1% 25.0% 25.5% 8.4% 7.5% 3.7% 2.8% Google RIM Apple Microsoft Palm 3 months ending Dec. 2010 3 months ending March 2011 More than Talk: Action in Mobile Marketing 18