Ideas for building a vibrant chamber community through social media.

1. Building a Vibrant Chamber
Community Through Social Media
November 10, 2010

2. Marketing History Lesson
1950 to 2000
2

3. In a Transition
1990 to 2000 2000 to 2009
3

4. Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
4

5. Buyers Don’t Have to Tolerate It
5

6. But…..
 Some marketers don’t get it….
6

7. New Marketing Paradigm
Relationship
Building
Content Strategy
Mindset Shift
7

8. New Marketing Paradigm
8

9. How Did We Get Here?

10. Farming 1.0
10

11. Farming 2.0
11

12. Telephone 1.0
12

13. Telephone 2.0
13

14. Computers 1.0
14

15. Computers 2.0
15

16. Customers Changed
Too…

17. Consumers Don’t Tolerate
Marketing 1.0
http://www.youtube.com/watch?v=heSudg-tfIk
17

18. Consumer Trust is Down:
Surprised?
http://www.edelman.com/trust/2009/
18

19. Marketing Budgets Going More
Digital
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20. Inbound Marketing is More
Effective
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
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21. Inbound Marketing Budgets
Increasing
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
21

22. Small Companies Do More
Inbound
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
22

23. Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
23

24. Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
24

25. Blogging and B2C and B2B Leads
25
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

26. Bigger Blogs Generate More Leads
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Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

27. How do Marketers Make
the Transition?

28. Marketing 2.0 Mindset
Think Like a Publisher
Focus on Relationships
28

29. Think Like a Publisher!
Think Content!
◦ Blogs
◦ Newsletters
◦ White Papers
◦ e-books
◦ Podcasts
◦ Videos
◦ Photos
◦ Presentations
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30. The Three E’s
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31. Create &
Spread Your
Content
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32. Engage Influential People
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33. Getting Found Yesteryear
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34. Getting Found is Broader Now
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35. Getting Found is Broader Now
35

36. Getting Found is Broader Now
36

37. Getting Found is Broader Now
37

38. Search Results Then and Now
2000 2010
Web Pages Web Pages
Blogs
Videos
Images
Retail Listings
Reviews
Local Listings
Social Networking Results
38

39. How Can You Attract
More Members?

40. Upgrade Website
40

41. Engage The Community Online
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42. Help Members Sell More!
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43. How Can You Retain
More Members?

44. Education
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Workshops
Webcasts
Special Events

45. Help Members Sell More!
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46. What Do You Do Next?
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 Research
 Listen
 Engage
 Become Content
Thinkers
 Be Human
 Try Stuff
 Measure
 Embrace Marketing
2.0

47. More…
Marketing 2.0: Bridging the Gap between Seller and Buyer
through Social Media Marketing
Amazon
Wheatmark's online bookstore
Website:
http://www.findandconvert.com
http://www.bernieborges.com
Blog:
http://www.findandconvert.com/blog
Twitter:
http://twitter.com/berniebay
LinkedIn:
http://www.linkedin.com/in/bernieborges
Facebook:
http://www.facebook.com/bernie.borges
Facebook Fan Page:
http://www.facebook.com/findandconvert

48. Image Credits
48
 All of the images below were captured from each
company’s website. Each logo is copyrighted or
trademarked by the respective company.