Groupon's social strategy is no longer about buzz. Rather it’s about message control and being a measurable arm of the company and scaling the mission of enabling global social engagement, while being hyper local with the consumer. Watch a video interview with Paul Matson of Groupon and Jeremy Epstein of Sprinkler here: http://www.socialbusinessengine.com/sbe-episodes/groupons-social-at-scale-journey/

2. Groupon’s Social @ Scale Journey
From local to global to local
From building buzz to building business
7,000 custom messages per week
21 languages, 47 countries

3. Groupon’s Social @ Scale Journey

4. Social Engagement @ Scale

5. Social Engagement @ Scale

6. Download the
Social@Scale Journal
where you’ll learn
from three
marketing visionaries
from Cisco, Kia
Motors and Citi on
the strategic
importance of scaling
social experiences.
socialbusinessengine.com
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