Proactively managing your online reputation is critical to your career. Doors can open and close based on your online reputation. Bernie Borges explains how to develop your online reputation and maintain it for best results.
More educational resources available at www.bernieborges.com.
9. Your Online Reputation is Your Job
Written plan
Goal Setting & Commitment
Daily Routine
Accountability coach
Measure Action Steps
Measure Progress
Weekly Reviews
9
http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/i
ndex.htm
10. Your Online Reputation is Your Job
If you are employed
Strengthen your reputation
Improve your reputation
Receive new opportunities
If you are unemployed
Recruiters will screen you
Your non-reputation can hurt you
Your reputation can hurt you
Your reputation can make or break job opportunities
10
http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
12. Build/Strengthen Your Personal
Brand
You are a Brand!
For What Do You
Want to Be Known?
Comment on
Relevant Blogs
Set up RSS
Dashboard of
Relevant Content
Share your Expertise
Be a Reliable Source
of Content
Build your brand…
and expand your career
12
http://money.cnn.com/2010/07/30/news/ec
onomy/building_your_brand.fortune/index.
htm
13. Professional & Social Credibility
Employers Hire Humans
Build your Personal Brand
Be Social
Share Photos
Share your Professional Expertise
Be Visible
Volunteer
Build Relationships
Be Human!
13
14. Professional & Social Credibility
Own Your Name Online
Google
Social Networks
Website
Blog
14
Secure Vanity URLs
http://www.facebook.com/bernie.borges
http://www.linkedin.com/in/bernieborges
15. Three Social Networking Requisites
Twitter
LinkedIn
Facebook
15
http://www.linkedin.com/in/bernieborges
http://twitter.com/berniebay
http://www.facebook.com/bernie.borges
16. LinkedIn Basics
100% Completed Profile
Give Recommendations
Ask for
Recommendations
Update your Status
Frequently
Seek New Connections
Follow Companies of
Interest
Join Professional
Groups
16
26. Facebook Personal Branding
100% Completed Profile
Paint a Clear Picture of YOU
Connect to Friends and Business Colleagues
Create Lists to Segment Friends
Use Discretion in Status Updates
Follow Companies of Interest
Be Social in Good Taste
Seek New Connections
Join Groups
26
Build Your Social Credibility!
27. Twitter Personal Branding
100% Completed Profile
w/Picture
Be Interesting
Search/Find Like Minded
People
Update Your Status Multiple
Times/Day
Follow Friends and Business
Colleagues
Mix Professional with Social
Share Links to Articles
Consider multiple Twitter
profiles
27
Build a Relevant Following!
29. Personal Branding Plan of Action
Talk about your skills
not about you.
Talk about how you’ve
applied your skills to
solve problems.
Do this with humility
not with arrogance
29
30. Personal Branding Plan of Action
Be easy to find online.
Own your name across
mainstream social
media.
Consider modifying
your name to be
easier to find online.
Mike Smith
Michael W. Smith
30
31. Personal Branding Plan of Action
Create content!
Create content!
Create content!
Leverage multiple
content formats
Guideline: 3 E’s
31
32. Who Wins: Individual or Employer?
Both win!
Focus on building value
Measure your brand
Be aware that your brand
equity is subjective
You’re never off the
record
32
35. Don’t Brand Around a Single Job
@Akgovsarapalin
Concentrate on
personal qualities
and skills when
building your
personal brand
Claim your name on
all social networks
whether you plan on
using them or not
@SarahPalinUSA
35
43. Financial Impact of a Personal Brand
Financial Impact of LeBron
For anyone who thinks the decision was
not about finance is living under a rock.
For LeBron it wasn’t about maximizing
his earning potential with his NBA
contract but let’s take a look at the
numbers.
The City of Cleveland generated $3.7M
per Cleveland Cavalier home game.
Cavaliers were 2nd in home attendance
with near 100% capacity (2010-11).
Cavaliers team valuation in Forbes
dropped from $476M to $390M.
Heat road attendance was 93% it will
exceed 100% in 2010-11
He will save an estimated $25M in state
taxes signing with Miami.
LeBron leaves $15M on the table
(Sign & Trade)
Stock prices of the publicly traded
Madison Square Garden dropped.
Each playoff game in NYC or New
Jersey would deliver a $3.6M
financial impact to the region.
‘The Decision’ raises $2.5M for
the Boys & Girls Club.
‘The Decision’ was the third-
most-watched program on cable
television 2010 (9.95M watched).
Rating as a viable endorser only
fell from 69.9% to 67.6% (This
may change)
Jersey sales for LeBron is #2
behind Kobe.
43
44. Be Careful What You Say
44
http://abcnews.go.com/Technology/AheadoftheCurve/st
ory?id=8201190&page=1
45. How to Stay Out of Hot Water
Keep your private
business…private
Avoid participating
in the cutesy,
sometimes raunchy
online activities
Don’t do anything
in public you
wanted your
mother to see
Know that there is
no privacy online
Don’t slander
anyone online –
ever!
Don’t post online
while you’re angry
Live by the golden
rule – always!
Be consistent
45
Point – Sarah Kept @Akgovsarapalin after resigned office (no longer available) 1) no way to transfer followers 2) Most versions of her name were taken
http://blog.brand-yourself.com/personal-brand/personal-brand-interviews/bad-personal-brand-examples-sarah-palins-personal-brand-image/
Point – Sarah Kept @Akgovsarapalin after resigned office (no longer available) 1) no way to transfer followers 2) Most versions of her name were taken
http://blog.brand-yourself.com/personal-brand/personal-brand-interviews/bad-personal-brand-examples-sarah-palins-personal-brand-image/
Point – Sarah Kept @Akgovsarapalin after resigned office (no longer available) 1) no way to transfer followers 2) Most versions of her name were taken
http://blog.brand-yourself.com/personal-brand/personal-brand-interviews/bad-personal-brand-examples-sarah-palins-personal-brand-image/
Point – Sarah Kept @Akgovsarapalin after resigned office (no longer available) 1) no way to transfer followers 2) Most versions of her name were taken
http://blog.brand-yourself.com/personal-brand/personal-brand-interviews/bad-personal-brand-examples-sarah-palins-personal-brand-image/
Regarding his move to Miami
http://www.brandcampu.com/2010/07/lebron-james-personal-branding-case-study-part-i/