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Marketing to Boomers Through Social Media

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Bernie Borges
Bernie Borges

There are 78 million boomers in the U.S. More than 70% of boomers consume social media content. Marketers who target boomers need to understand how boomers want to be engaged online.

Business
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Social Media for Boomers Bernie Borges April 15, 2010
Marketing History Lesson 1950 to 2000
In a Transition 1990 to 2000 2000 to 2009
Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
Buyers Don’t Have to Tolerate It
Marketing 2.0 in a Nutshell Relationship Building Content Strategy Mindset Shift
Marketing 2.0 Mindset ,[object Object],Focus on Relationships
The Three E’s
Engage Influential People
Wisdom of Crowds
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media? http://mashable.com/2010/04/05/facebook-us-infographic/
Marketing to Boomers Online
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing to Boomers Online
Integrate Email with Social Media
Integrate Email with Social Media
Integrate Email with Social Media
Insider’s Club
Private Communities
Branded Content
Branded Content: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
Private Twitter Communities
Social TV
Social TV
Targeted Online Advertising
Targeted Online Advertising
Integrated Marketing
Integrated Marketing
Integrated Marketing
Integrated Marketing
Integrated Marketing
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert My Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb
Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Blendtec Coke Dell Outlet E-Marketer Endavo Media Fidelity Investments Forrester Research HubSpot Mashable Proctor & Gamble

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